PartnerTap

FEBRUARY 20, 2024

This is co-selling. Evolving your sales process from Random Acts of Co-Selling to a high-performing and scalable co-sell motion with thousands of partners isn’t easy, but we have built a playbook to guide companies through this transformation process. We need to change this – your customer is the shared customer.

Co-Alliance 130

Co-Alliance Channels and alliances Credit Ecosystems 130

PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Magnetrix

JUNE 24, 2021

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Have a term sheet for channel partners.

Partnering capability and readiness 92

Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92

PLM Alliances

MAY 4, 2021

In our second Channel Chat episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , VP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners.

Co-Alliance 52

Co-Alliance Channels and alliances Channel management Ecosystems 52

PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Channel management 52

Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. Last year, Microsoft replaced its top channel executive with an ecosystem leader.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Click here to sign up for the webinar.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Impartner

AUGUST 16, 2019

” If you’re building a channel, it’s always best practice to follow best practices. In an excerpt from Impartner’s eBook, “ The Ultimate Field Guide to Starting a Channel ,” here are the five key steps for success: 1. Channel conflict is another set of critical up-front policies to establish.

Co-Alliance 59

Co-Alliance Channels and alliances Strategic alliances Collaboration 59

Chaneltivity

FEBRUARY 28, 2024

Every leader has their own take on types of channel partners and how those partnerships should be run. The Who, What, and Why of 6 Common Types of Channel Partners If you’ve already got a good thing going with your partner program, you might question adding another type of partner to your roster. That’s fair.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Integration partnership 52

Mindmatrix

JUNE 11, 2024

The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Co-Alliance Partnership strategies 52

Zift Solutions

DECEMBER 5, 2023

All these are bets we place on the resiliency and vitality of the channel model. In good times and challenging times, the technology channel is a great place to drive revenue and cost efficiencies. This has been a big one for Zift Solutions we raised $70 million and invested heavily in new enhancements for the ZiftONE Platform.

Channels and alliances 52

Channels and alliances Ecosystems Co-Alliance Engineering 52

Magnetrix

MAY 4, 2022

Best practices for selecting a channel management platform. When is a solution necessary for channel management? Which organizations should adopt a channel management tool? Top challenges alleviated by a stellar channel management platform. Event management. Consideration #3: X factor.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Co-Alliance Channel management 52

Zift Solutions

JULY 18, 2022

PRM software platforms enable channel sales leaders to have indirect sales pipeline visibility. 6 Reasons Your Channel Partner Program Needs a PRM Software Platform PRM software platforms can set your partner program up for success. Experts expect PRM software platform use to increase this year.

Channels and alliances 52

Channels and alliances Co-Alliance Channel management Utilities 52

Zift Solutions

OCTOBER 23, 2023

In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies.

Ecosystems 52

Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 52

Impartner

AUGUST 17, 2022

Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. Maria Chien is an industry thought leader in B2B channels.

Co-Alliance 40

Co-Alliance Channels and alliances Channel alliances Ecosystems 40

Mindmatrix

MAY 13, 2024

Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has announced the launch of a cutting-edge partner profiling feature within its flagship PRM software , Mindmatrix Bridge. About Mindmatrix Mindmatrix Bridge 5.0

Ecosystems 40

Ecosystems Channels and alliances Co-Alliance Channel management 40

Zift Solutions

NOVEMBER 17, 2022

Partners want to access training, create marketing campaigns or co-branded collateral, and even see and manage their pipeline and booking reports at their own pace and schedule. Alliance partners typically will earn commissions. Tasking channel managers to manually monitor and track these metrics isnt efficient.

Channels and alliances 52

Channels and alliances Co-Alliance System integrators Utilities 52

Mindmatrix

APRIL 1, 2024

Establish an open communication channel by creating a feedback loop with partners. Collaboration Framework: Define the framework for collaboration, including communication channels, decision-making processes, and conflict resolution mechanisms. Foster trust and transparency to lay the foundation for a successful partnership.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Jake Jorgovan

FEBRUARY 2, 2024

In 2018, inspired by his role as an intergenerational mentor at Airbnb, Conley co-founded Modern Elder Academy, the world's first midlife wisdom school. Avi Meir is the co-founder and CEO of TravelPerk, a leading travel management platform transforming how businesses approach corporate travel.

Co-Alliance 130

Co-Alliance Retail Channels and alliances Energy 130

Mindmatrix

JUNE 4, 2024

BridgeAI is an AI-powered, Chat-based, Marketing, Sales and Partner Analytics Tool Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has unveiled a significant enhancement to its PRM software with the integration of BridgeAI.

Channels and alliances 40

Channels and alliances Co-Alliance Ecosystems Channel management 40

Zift Solutions

NOVEMBER 27, 2023

There is little debate that managed service providers (MSPs) have become essential partners for leading technology vendors, particularly those working in a recurring revenue model. They offer a unique combination of expertise, reach, and agility that can help channel vendors reach new markets, grow sales, and accelerate innovation.

Channels and alliances 40

Channels and alliances Co-Alliance Collaboration Strategic partnership 40

Chaneltivity

JUNE 26, 2024

At a glance, you can know how many partners are registering deals, what marketing content is resonating with the channel, and whether or not your partners are getting certified.” While a partner portal may have features like marketing development funds and co-branded collateral , they are more of a repository for marketing information.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Alliance management 52

Chaneltivity

JULY 19, 2024

To keep partners informed and engaged throughout their lifecycle, enablement may include a combination of: Co-marketing Sales materials Marketing assets Business Planning Training & Certification Product updates and newsletters And it always includes one-on-one conversations with your partners. Making Co-Branded Collateral ?

Co-Alliance 52

Co-Alliance Channels and alliances Construction Energy 52

Chaneltivity

JULY 19, 2024

To keep partners informed and engaged throughout their lifecycle, enablement may include a combination of: Co-marketing Sales materials Marketing assets Business Planning Training & Certification Product updates and newsletters And it always includes one-on-one conversations with your partners. Making Co-Branded Collateral ?

Co-Alliance 52

Co-Alliance Channels and alliances Construction Energy 52

Chaneltivity

MAY 19, 2023

Colin Harkins , Alliance Manager at Threekit, says, “First and foremost, you have to be a top performer. Tai Rattigan , Global Head of Partnerships & Alliances at Deel, contends that “The ability to focus, despite conflicting needs and objectives,” is one of the most important skills partner managers need to succeed.

Channels and alliances 52

Channels and alliances Co-Alliance Engineering Alliance management 52

Mindmatrix Blog

FEBRUARY 10, 2025

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.

Ecosystems 59

Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 59

Jake Jorgovan

JANUARY 1, 2025

Chip Conley In 2018, inspired by his role as an intergenerational mentor at Airbnb, Conley co-founded Modern Elder Academy, the world's first midlife wisdom school. Avi Meir is the co-founder and CEO of TravelPerk, a leading travel management platform transforming how businesses approach corporate travel.

Co-Alliance 130

Co-Alliance Retail Strategic partnership Channels and alliances 130