PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Mindmatrix

DECEMBER 14, 2021

In a channel network, this is easier said than done. A channel manager has to work across different organizations. So, if a uniform set of standards is impossible, how can channel managers make sure that prospect information flows freely yet securely within the channel network? .

Channels and alliances 97

Channels and alliances Channel alliances Channel management Ecosystems 97

PartnerTap

FEBRUARY 20, 2024

Under Kate Johnson’s leadership, Lumen’s indirect channel leaders, Sarah Seegers and Danny Beneditti, have carried this torch and led a channel-first sales transformation that moves them from engaging with partners reactively, to engaging partners proactively to hunt and co-sell into accounts. Channel managers get reassigned.

Co-Alliance 130

Co-Alliance Channels and alliances Credit Ecosystems 130

Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

PLM Alliances

APRIL 17, 2023

Most who have lived in partnerships and channels over the last decade have some reaction to the rising zeitgeist around the term “ecosystem." The rising attention on “ecosystems” has led to a lively debate about whether it’s a replacement paradigm for “channels.” The word is everywhere.

Ecosystems 52

Ecosystems Collaboration Channel management 52

Zift Solutions

OCTOBER 23, 2023

Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.

Ecosystems 52

Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 52

Magnetrix

JUNE 24, 2021

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Have a term sheet for channel partners.

Partnering capability and readiness 92

Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92

Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Impartner

SEPTEMBER 8, 2020

SaaS veteran Bill Curran takes helm as CRO, long-time CRO Rogers to focus on Impartner’s fast-growing global partner ecosystem. We’re happy to have him take the reins of the sales organization and, at the same time, to have Mark, who has grown our customer base 10x in recent years, focus on expanding our channel operations.”.

Channel management 40

Channel management Channels and alliances Strategic alliances Sales leadership 40

PLM Alliances

MAY 15, 2023

In this article, we’ll explore the major advantages of partner relationship management platforms, and why having one in your tech stack can be the differentiator that allows you to truly achieve scalable, sustained growth in your ecosystem. Here’s why partner relationship management is important.

Ecosystems 52

Ecosystems Channel management Collaboration 52

PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales. Embracing the creativity of partners.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Channel management 52

PLM Alliances

MAY 4, 2021

In our second Channel Chat episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , VP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales. Aligning channel and field sales.

Co-Alliance 52

Co-Alliance Channels and alliances Channel management Ecosystems 52

Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Click here to sign up for the webinar.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

PLM Alliances

JANUARY 9, 2024

In today's competitive business landscape, companies leverage channel incentives and partner ecosystems to strengthen their market position and achieve growth. Channel incentives are rewards from channel partners to motivate and engage them in promoting and selling a company's products or services.

Channel management 52

Channel management Ecosystems Collaboration 52

Zift Solutions

DECEMBER 5, 2023

All these are bets we place on the resiliency and vitality of the channel model. In good times and challenging times, the technology channel is a great place to drive revenue and cost efficiencies. This has been a big one for Zift Solutions we raised $70 million and invested heavily in new enhancements for the ZiftONE Platform.

Channels and alliances 52

Channels and alliances Ecosystems Co-Alliance Engineering 52

Zift Solutions

OCTOBER 25, 2023

The checklist of to-dos is long, but one to-do that must not be overlooked is setting up effective channel operations to meet the needs of the range of partners within your partner ecosystem. What are channel operations and their vital role in partner program management?

Channels and alliances 52

Channels and alliances Channel management Channel strategies Ecosystems 52

Zift Solutions

MAY 9, 2022

May 9, 2022 Zift Solutions, a leading provider of partner relationship management (PRM) software, today announced that CRN , a brand of The Channel Company , has named Gwyn Edwards, Director of Partnerships & Alliances, to its Women of the Channel list for 2022.

Channels and alliances 52

Channels and alliances Channel management System integrators Ecosystems 52

Mindmatrix

MAY 13, 2024

Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has announced the launch of a cutting-edge partner profiling feature within its flagship PRM software , Mindmatrix Bridge.

Ecosystems 40

Ecosystems Channels and alliances Co-Alliance Channel management 40

PLM Alliances

APRIL 15, 2023

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

Channel strategies 52

Channel strategies Channel management Successful channels Collaboration 52

Mindmatrix

JUNE 11, 2024

The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind. It can be a win-win relationship.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Co-Alliance Partnership strategies 52

PLM Alliances

MAY 16, 2020

You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. Learn the five key attributes of a great channel revenue acceleration engine.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Utilities 52

Zift Solutions

NOVEMBER 1, 2023

Navigating the intricate landscape of channel partnerships is not just about strategy; it’s about understanding the nuances that drive success in a collaborative business ecosystem. A quick scan of any channel partner social channel group clearly reveals what partners are looking for from their channel leaders.

Channels and alliances 52

Channels and alliances Collaboration Ecosystems Channel management 52

PLM Alliances

JUNE 8, 2020

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Partner capacity versus partner scoring.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Channel management Engineering 52

Impartner

AUGUST 17, 2022

Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. Maria Chien is an industry thought leader in B2B channels.

Co-Alliance 40

Co-Alliance Channels and alliances Channel alliances Ecosystems 40

PLM Alliances

APRIL 12, 2023

Supercharge your CRM, enhance your partner ecosystem, and boost revenues with PXM technology. Channel leaders at leading technology firms recognize the importance of a strong partner ecosystem and often rely on Salesforce CRM to manage their customer relationships.

Ecosystems 52

Ecosystems Government Collaboration Channel management 52

Zift Solutions

JUNE 28, 2021

Because of the channels added complexity, channel sales and alignment holds even greater potential for synergies than with plain vanilla marketing. Focusing on three Cs can help channel sales and marketing leaders achieve successful alignment that benefits their companies, sales partners and customers. My answer: Absolutely.

Channels and alliances 52

Channels and alliances Collaboration Channel management Ecosystems 52

PLM Alliances

APRIL 18, 2023

We will discuss how modern technologies such as Partner Relationship Management (PRM) systems and advanced analytics simplify their implementation and offer insights on leveraging these strategies for maximum impact. This simplifies the marketing process for partners and ensures brand consistency across the entire partner ecosystem.

Channel management 52

Channel management Ecosystems Channel strategies Collaboration 52

PLM Alliances

APRIL 26, 2023

We recently teamed up with Zift Solutions to share tips on improving the channel partner experience (PX). From Josh Medeiros, Zift’s Head of Client Solutions, and Raegan Wilson, our VP of Ecosystems Consulting, h ere are our five top ways to add value to your PX and ensure your partner program is best-in-class.

Utilities 52

Utilities Ecosystems Channel management 52

PLM Alliances

OCTOBER 23, 2022

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. RAEGAN : Thank you for joining us for a Channel Chat on PX.

Channels and alliances 40

Channels and alliances Partnering capability and readiness Ecosystems Channel strategies 40

PLM Alliances

MARCH 20, 2024

The event brought together Impartner users and ecosystem leadership from a variety of global companies who aim to scale their indirect sales and services motions. Raegan Wilson , VP of Ecosystems Consulting at Spur Reply led two sessions on artificial intelligence (AI) as well as partner experience (PX) optimization.

Channels and alliances 52

Channels and alliances Ecosystems Channel management 52

PLM Alliances

MARCH 29, 2023

Kate Caday and Ryan Hasson – leaders of ecosystem strategy and automation at Spur Reply – (virtually) sat down to discuss some simple ways to optimize the partner experience without incremental investments. We have Kate Caday, our leader in ecosystem strategy and transformation, and Ryan Hassan, our leader in ecosystem automation.

Ecosystems 52

Ecosystems Channels and alliances System integrators Alliance strategy 52

PLM Alliances

AUGUST 21, 2022

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? Partner scoring helps you: Manage your portfolio of partners. Best select who to manage. What is a channel leader left to do? The changing world of partners.

Partnering capability and readiness 52

Partnering capability and readiness Engineering Channel strategies Channel management 52

PLM Alliances

JUNE 8, 2020

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? Partner scoring helps you: Manage your portfolio of partners. Best select who to manage. What is a channel leader left to do? The changing world of partners.

Partnering capability and readiness 52

Partnering capability and readiness Engineering Channel strategies Channel management 52

Mindmatrix

JUNE 4, 2024

BridgeAI is an AI-powered, Chat-based, Marketing, Sales and Partner Analytics Tool Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has unveiled a significant enhancement to its PRM software with the integration of BridgeAI.

Channels and alliances 40

Channels and alliances Co-Alliance Ecosystems Channel management 40

Zift Solutions

SEPTEMBER 19, 2023

Tiered partner programs are a proven channel management strategy for identifying top performers and prioritizing resource investments to nurture the most productive and strategic partner relationships. Each partner type requires its own programmatic needs, which makes tracking and compliance exponentially harder for channel leaders.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Channel alliances Strategic alliances 52

Mindmatrix

APRIL 1, 2024

Establish an open communication channel by creating a feedback loop with partners. Collaboration Framework: Define the framework for collaboration, including communication channels, decision-making processes, and conflict resolution mechanisms. Foster trust and transparency to lay the foundation for a successful partnership.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

PLM Alliances

AUGUST 21, 2022

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #3 Define the required ecosystem need.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52