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Why does global channelmanagement matter? So in this article, we’ll explain what global channelmanagement means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell. But there’s an inherent risk to doing this. The solution? Partnerships.
Seek legal counsel to ensure that the agreement is comprehensive and legally binding. For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch.
In 2018, inspired by his role as an intergenerational mentor at Airbnb, Conley co-founded Modern Elder Academy, the world's first midlife wisdom school. Avi Meir is the co-founder and CEO of TravelPerk, a leading travel management platform transforming how businesses approach corporate travel.
For example, a tech company might partner with an influencer to produce a series of product demonstration videos that are shared through both the influencer’s and the reseller’s channels. Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events.
Chip Conley In 2018, inspired by his role as an intergenerational mentor at Airbnb, Conley co-founded Modern Elder Academy, the world's first midlife wisdom school. Avi Meir is the co-founder and CEO of TravelPerk, a leading travel management platform transforming how businesses approach corporate travel.
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