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Ecosystem orchestration refers to the strategic management and coordination of interdependent organizations, technologies, and processes to drive seamless collaboration, innovation, and value creation. The traditional partner relationship management (PRM) landscape is undergoing a significant transformation.
The modern ecosystem The technology industry is evolving—consumers are changing, and with them the buyer’s journey. Traditionally, the notion of the channel was a resale partnership focused on the point of transaction. To understand and grow your ecosystem, you first need to evaluate it to identify opportunities for optimization.
Collaboration between and among business partners has been going on since the first time a peanut butter maker worked with jelly and bread makers. The need to effectively collaborate has evolved hence changing the channelmanagement strategies. Collaboration can often lead to mutual benefits for non-transacting partners.
In this article, we will address ChannelManagement Best Practices for transacting partners. In transactional partnerships, the relationship between the parties may be more limited, with less emphasis on building long-term trust and collaboration. The evolution of collaboration in the transacting part of channelmanagement.
Managing relationships with channel partners can be a challenging task. Channelmanagers are responsible for ensuring that partners have the resources, support, and tools they need to succeed. That’s where Partner Relationship Management (PRM) software comes in.
Solving Common ChannelManagement Issues In today’s complex B2B ecosystem, traditional Partner Relationship Management (PRM) software is often criticized for its inability to keep up with the fast pace of partner-led and influenced deals. Here’s how Unifyr tackles these challenges.
The Role of Collaboration in Partner EcosystemManagement Join Sugata Sanyal , CEO of ZINFI and Jay McBain , Chief Analyst at Canalys, as they discuss how channelmanagement strategies are evolving to include new ways to collaborate with partner ecosystems.
How to build new approaches for building and managing your evolving partner ecosystem Best Practices Guides Download your COMPLIMENTARY COPY of the New Strategies for ChannelManagement Best Practices Guidebook to learn how to build new approaches for building and managing your evolving partner ecosystem.
The next critical step is to invest in an ecosystem platform and enterprise co-sell solution that automates all the manual, tedious, and time consuming steps of co-selling: account mapping, connecting reps with partners, tracking co-selling activities, and tracking partner pipeline as deals move through the sales process.
Channel Consultants, Marketing Agencies and CRM System Integrators Can Now Introduce ZINFIs ChannelManagement Solutions and Expertise to a Diverse Range of Enterprise Clients from Multiple Verticals Pleasanton, CA May 31, 2018 ZINFI Technologies, Inc. , billion ecosystem. Another $1.3
Channelmanagement is a strategic approach that involves overseeing and optimizing the distribution channels through which a company’s products or services reach end customers. While channelmanagement can drive growth and enhance market reach, it comes with its own set of challenges.
What Is ChannelManagement? The word channel indicates a passageway through which something flows. These channel partners act as a kind of mechanism that enables the orderly flow or distribution of products and services from the vendor to the end customer.
Guidebook provides an in-depth overview of channelmanagement practices and strategies to help organizations adapt to the rise of rapidly evolving partner ecosystems Download Now Pleasanton, CA May 04, 2023 ZINFI Technologies, Inc. ,
More on The Future of Partner Ecosystems: AI, Industry Specialization & Growth AI is no longer just an emerging trendit is a core driver of transformation in partner ecosystems. However, building an AI-driven partner ecosystem requires strategic alignment, scalable frameworks, and a deep understanding of best practices.
Partner programs need to invest in dedicated channel personnel and programs. Partner programs need to identify where their partners fit in their partner ecosystem. Partner programs need to collaborate with expert partners to penetrate new verticals and industries. I think people complicate channelmanagement.
Channel and partner teams typically have a PRM platform as their system of record for their partner ecosystem. Co-selling happens between sales reps, channelmanagers, BDRs, and product specialists across different companies. PRM and CRM systems were never designed for this type of cross-company collaboration.
There has been a lot of hype around AI and its potential to transform partner ecosystems and channelmanagement software. While AI does offer many benefits, it is important to separate hype from reality and understand what AI can realistically achieve in the context of partner ecosystems. Is AI just search on steroids?
Complimentary ChannelManagement Best Practices Guidebook Outlines How to Track Core Marketing & Sales Results Pleasanton, CA April 26, 2017 ZINFI Technologies, Inc. , To build a high performing channel, it is essential to optimize channelmanagement end-to-end, and track a core set of channel marketing and sales metrics.
the leader in Unified Partner Management (UPM) solutions, today announced that its new guidebook The Future of Partner Ecosystems: AI, Industry Specialization, and Growth is now available as a complimentary downloadable eBook. Download Now Pleasanton, CA March 13, 2025 ZINFI Technologies, Inc. ,
a company leading the definition and creation of Unified Partner Management (UPM) solutions, is excited to announce the release of its latest guidebook, "Mastering Partner Ecosystems: A Strategic Guide to Success." Geopolitical Tensions: Approaches to building resilient ecosystems amid global uncertainties.
New guidebook provides in-depth strategies and insights for creating and optimizing smart grid partner ecosystems with advanced technologies and sustainable practices. The new guidebook provides detailed guidance on leveraging advanced technologies, fostering collaboration, and driving efficiency in smart grid partner ecosystems.
This group of best practice resources provide further insight into channelmanagement in the 21 century for small, medium and large enterprises, said Sugata Sanyal, founder and CEO of ZINFI Technologies, Inc. ZINFI has worked for many global enterprise companies with a variety of channelmanagement requirements and infrastructures.
By extending its reach in Europe and Latin America, ZINFI becomes the only vendor in the channelmanagement segment that now has in-country resources and physical presence in the key countries of each region. Other solutions, which charge by license or user, can get very expensive as the suppliers partner ecosystem grows.
Explore Key Strategies for Effective Partner EcosystemManagement with ZINFI’s Latest Guidebook, Offering Expert Insights on SWOT Analysis, Business Optimization, and Process Improvement for Enhanced Partnership Success. Download Now Pleasanton, CA May 15, 2024 ZINFI Technologies, Inc. ,
McBain shares his insights with ZINFI CEO Sugata Sanyal on the crucial role of collaboration in new channelmanagement strategies. Feet on the Streets Video Podcast: The Role of Collaboration in New ChannelManagement Strategies. View Now Pleasanton, CA March 08, 2023 ZINFI Technologies, Inc. ,
In this article, we’ll explore the major advantages of partner relationship management platforms, and why having one in your tech stack can be the differentiator that allows you to truly achieve scalable, sustained growth in your ecosystem. Here’s why partner relationship management is important.
A partner ecosystem is a network of organizations that work together to deliver a complete solution to customers. The companies that collaborate are made up of software vendors, hardware manufacturers, service providers, system integrators, consultants, and resellers. In a partner ecosystem, the relationship is more collaborative.
In a channel network, this is easier said than done. A channelmanager has to work across different organizations. This means establishing lines of communication and collaboration with organizations that have different data security policies and hold responsibility for different contact databases. .
With the data and workflows you get from a system like PartnerTap your partners teams can become Co-Sell Quarterback that align partners, orchestrate the sequences in each sales play, and run the co-sell workflows that connect your sales reps with the specific partner sales reps on the high-value accounts you want them to collaborate on.
To overcome this challenge, MSPs need a transformative solution: a ChannelManagement Platform also known as a Partner Relationship Management (PRM) platform. A PRM acts as both the foundation and the fuel for a productive sales channel, facilitating streamlined collaboration and optimized partner relationships.
Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.
Most who have lived in partnerships and channels over the last decade have some reaction to the rising zeitgeist around the term “ecosystem." The rising attention on “ecosystems” has led to a lively debate about whether it’s a replacement paradigm for “channels.” The word is everywhere.
Larry Walsh shares his insights into distributor marketing and partner ecosystems with ZINFI CEO Sugata Sanyal on the topic of Collaborating with Distributors to Build Ecosystems. Feet on the Streets Video Podcast: Collaborating with Distributors to Build Ecosystems.
In his new role, Heddy assumes responsibility for guiding global sales, marketing, and community initiatives while collaborating with CEO Scott Chasin on the company’s strategic initiatives. Pax8 , a prominent provider of cloud solutions, has named Nick Heddy as president and chief commerce officer (CCO).
Annual planning in channelmanagement can be either a business burden or a huge growth tool. With industrial sales channels and distribution, the key to shifting from burden to growth is to shift the way we think about the channel relationship strategy. But not all channel relationships have deteriorated.
How to Rethink Channel Marketing Strategies to build a Profitable Partner Ecosystem Join Louise Crawford and Heather Margolis , Industry influencer, Channel Maven, and Senior Vice President of Marketing at 360 Insights as they discuss the practice of channel-marketing and how to leverage new strategies to build a profitable partner ecosystem.
Partner leaders already have an ecosystem of partners around your companies that complement your technologies, provide valuable products and services for your customers, and help you lock out competitors out of your customer base. Partner account managers don’t co-sell. And channelmanagers don’t co-sell.
About Nuvoce Nuvoce is a new type of industry analyst network focused on next-generation go-to-market technologies for marketing, channel, and sales professionals. Nuvoce’s deep technical expertise helps companies build and execute their digital transformation strategies comprehensively across their entire ecosystem spectrum.
Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has announced the launch of a cutting-edge partner profiling feature within its flagship PRM software , Mindmatrix Bridge.
Successful partner ecosystem frameworks require a complete infrastructure. Executive-level buy-in is essential to developing and deploying an ecosystem partner framework. Internal and external sales compensation vital to indirect sales business units is more complex in partner ecosystem models.
Mathew and ZINFIs Sugata Sanyal engage in a wide-ranging discussion of partner operations, the characteristics of successful partner leaders and great partner programs, and the need for rigor in managing partner ecosystems. View Now Pleasanton, CA May 30, 2023 ZINFI Technologies, Inc. , We really take this seriously.
Here’s how you can reimagine channelmanagement without relying on traditional analogies: 1. Encourage open communication and collaboration while providing guidance and resources to facilitate success. Instead, empower them with the tools and support they need to thrive independently.
The session featuring Sanyal and Oliver scheduled for 1:30pm on May 17 will explore the rapid rise of partner ecosystems and explain how a structured approach to channelmanagement and modular, cloud-based SaaS platforms can help businesses rapidly scale their channel programs and manage the increasing complexity of global partner networks.
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