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Managing relationships with channelpartners can be a challenging task. Channelmanagers are responsible for ensuring that partners have the resources, support, and tools they need to succeed. That’s where Partner Relationship Management (PRM) software comes in.
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. The strength of your channelecosystem is directly correlated to driving results and winning over new customers. The six disciplines of channelmanagement.
The role of a channel account manager (CAM) is essential for the success of a company’s partnerecosystem. Sales Through the Channel: Developing and executing effective sales strategies to increase sales through the channel is a primary goal.
You need to re-examine the effectiveness of your channelmanagement efforts. If you are a channel chief your primary role is to generate channel sales. Your job is to create revenue acceleration – you want to push sales beyond the natural organic growth. Effective channel incentives. The market has changed.
Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #2: Know your growth levers. Step #3 Define the required ecosystem need. Step #4 Evaluate partner performance. Use the 5Cs to rank each partner.
Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #2: Know your growth levers. Step #3 Define the required ecosystem need. Step #4 Evaluate partner performance. Use the 5Cs to rank each partner.
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