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PRM tools are like CRM systems designed for the complexities of managingchannel business partners. With millions or more companies in the global IT channelecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners.
It’s not a one-size-fits-all approach, and if you have a large partner ecosystem, they’ll be looking for different things. But there are partners who, when they see an interesting email, pick up the phone and call their channelmanager or remember to follow up with a prospect. Dont overlook distributors.
Within channel and partnershipecosystems, AI holds immense promise, from streamlining partner management to optimizing marketing and sales strategies. Develop AI-specific training modules tailored to channelmanagement roles. Conduct pilot tests to evaluate AI performance before full-scale implementation.
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