Channel Insider

NOVEMBER 5, 2021

PRM tools are like CRM systems designed for the complexities of managing channel business partners. With millions or more companies in the global IT channel ecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners.

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Impartner

OCTOBER 5, 2017

Plus, the company’s new asset management system, Impartner SmartContent, means vendors can get exactly the right content to exactly the right partner at exactly the right time, based on their segmentation. Channel managers can schedule content publication and expiration dates to coordinate in synch with a launch, a seminar, etc.—avoiding

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Mindmatrix

SEPTEMBER 11, 2024

The role of a channel account manager (CAM) is essential for the success of a company’s partner ecosystem. Project Management Importance: Effective project management ensures that channel initiatives are executed efficiently and on time.

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Mindmatrix

AUGUST 14, 2024

B2B channel marketing plays a critical role in expanding a business’s reach, building strong partnerships, and driving sales growth. However, this complex ecosystem is not without its challenges. Additionally, utilizing PRM systems to track partner performance and offer personalized support can further enhance engagement.

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Mindmatrix

MAY 23, 2024

Advanced Partner Relationship Management (PRM) tools with integrated partner marketing software capabilities are crucial in this context. These tools can streamline the MDF request and disbursal process on the channel operations side, while also providing insights into how the funds were utilized and the outcomes of the marketing campaigns.

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Mindmatrix

JUNE 4, 2024

BridgeAI is an AI-powered, Chat-based, Marketing, Sales and Partner Analytics Tool Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has unveiled a significant enhancement to its PRM software with the integration of BridgeAI.

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Jake Jorgovan

FEBRUARY 9, 2024

Ariona's portfolio showcases her proficiency in competitive analysis, brand health checks, demand/market need assessment, and SWOT analysis, utilizing tools like SEO, Google Analytics, and field trials. This diverse skill set has significantly contributed to her understanding of strategic business development across different industries.

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PLM Alliances

MAY 16, 2020

You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. Learn the five key attributes of a great channel revenue acceleration engine.

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Channel Incentive Best Practices

OCTOBER 20, 2020

Because of 2020’s challenges to businesses and economies, 2021 may be the year you decide to take a long, hard look at your channel partner program. By utilizing automated partner profiling tools, vendors can ensure partner programs maintain alignment to refreshed business strategies, portfolio strategies and competitive market conditions.

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Impartner

MAY 4, 2020

The channel is changing faster than ever and the same is true for partner relationships. Avoid costly missteps within your channel management efforts by understanding your unique strengths and weaknesses while evaluating the competitor’s business proposition. Automation helps run your business without hiring additional staff.

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Zift Solutions

OCTOBER 25, 2023

The checklist of to-dos is long, but one to-do that must not be overlooked is setting up effective channel operations to meet the needs of the range of partners within your partner ecosystem. What are channel operations and their vital role in partner program management? Want to know more about channel operations?

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Mindmatrix

APRIL 1, 2024

Channel Management Strategies: Design partnership programs that complement channel management efforts and distribution strategies to maximize market coverage and sales. Customer Success Integration: Integrate partnership initiatives with customer success efforts to enhance customer satisfaction and retention.

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PLM Alliances

APRIL 15, 2023

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

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Mindmatrix

JULY 17, 2024

In this blog, we will explore the key channel partner analytics and metrics that companies should track to maximize the effectiveness of their partner programs. The Importance of Channel Partner Analytics Channel partner analytics provide valuable insights into the performance and effectiveness of a company’s partner ecosystem.

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PLM Alliances

APRIL 26, 2023

We recently teamed up with Zift Solutions to share tips on improving the channel partner experience (PX). From Josh Medeiros, Zift’s Head of Client Solutions, and Raegan Wilson, our VP of Ecosystems Consulting, h ere are our five top ways to add value to your PX and ensure your partner program is best-in-class.

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Channel Insider

FEBRUARY 22, 2022

Channel incentive management (CIM) software helps organizations establish and optimize rewards, rebates, promotions, and marketing promotions to motivate partners and drive sales performance. The company significantly expanded its position in the market in 2020 when it acquired channel vendors CR Worldwide and Perks WW.

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Mindmatrix

OCTOBER 18, 2023

PRM , Channel enablement and partner management software platforms allow vendors to nurture, streamline, and maximize their partner relationships. However, not all PRM software platforms are created equal, and to ensure that your channel management is truly optimized, you need to pick the one that suits you the best.

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Zift Solutions

OCTOBER 30, 2023

Create a Customized Portal Experience Utilizing a partner management platform (PRM) can be a game-changer regarding partner onboarding. Leveraging Partner Management Platforms (PRM) Partner management platforms, often PRMs, are sophisticated software solutions that simplify partner onboarding and management.

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PLM Alliances

JUNE 8, 2020

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Modeling different growth scenarios.

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Zift Solutions

JULY 27, 2022

“Utilization will always be a challenge for any partner-facing software platforms and tools, including PRMs,” she explains. “If your platform isn’t easy to learn, use, and manage, the partners simply won’t have the time and bandwidth to try and learn it.”

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Mindmatrix

JUNE 11, 2024

The data shows that customers who engage with the partner ecosystem see higher satisfaction and retention rates. So, let’s say it does make sense to move to the next step of leveraging the partner/channel ecosystem. To accelerate engagement with channel partners, bring them a lead(s) as you start executing the partnership.

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PLM Alliances

MARCH 29, 2023

Kate Caday and Ryan Hasson – leaders of ecosystem strategy and automation at Spur Reply – (virtually) sat down to discuss some simple ways to optimize the partner experience without incremental investments. We have Kate Caday, our leader in ecosystem strategy and transformation, and Ryan Hassan, our leader in ecosystem automation.

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Zift Solutions

AUGUST 24, 2021

Tip 2: KPIs should help you decide in which partners to invest When discussing which KPIs are the most important for external use in communicating with partners, determining which partners to focus on is essential to successful channel management. Eileen Corrigan , channel leader, uses reports instead of dashboards.

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Zift Solutions

MARCH 21, 2023

Developing an indirect sales channel is a smart financial move for most businesses, especially with 75 percent of all global trade attributed to indirect sales, according to the World Trade Organization (WTO). MDF Utilization Is your partner marketing your solutions?

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Mindmatrix Blog

FEBRUARY 10, 2025

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.

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Mindmatrix Blog

JANUARY 30, 2025

Traditional partner relationship management (PRM) systems have long been the backbone of channel sales strategies. However, as ecosystems grow more complex, businesses demand a more sophisticated approach to PRMone that drives measurable ROI. This results in a more transparent, partner-friendly ecosystem.

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Jake Jorgovan

JANUARY 6, 2025

Source And thats, in fact, a hallmark of thought leadership the ability to empower others in the consulting ecosystem. Ariona's portfolio showcases her proficiency in competitive analysis, brand health checks, demand/market need assessment, and SWOT analysis, utilizing tools like SEO, Google Analytics, and field trials.

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