Mindmatrix Blog

FEBRUARY 19, 2025

By investing in their channel partners, companies create a win-win scenario that fosters long-term success. Understanding AI-Powered Channel Enablement AI-powered sales tools utilize machine learning, predictive analytics, and automation to enhance sales processes within channel ecosystems.

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Impartner

NOVEMBER 30, 2022

SALT LAKE CITY – November 30, 2022 – Impartner , the world’s most complete channel management platform and Partner Relationship Management (PRM) provider, today announced the launch of Impartner MasterClass series. We’ll talk about what you should be thinking about, or what you should be doing differently.

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Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.

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Channel Incentive Best Practices

JANUARY 14, 2021

2021 Channel Predictions. Channel Prediction 1: Adaptability Pays. For the foreseeable future (at least through to the second half of the Current Year), we can expect that channel managers and executives will stay grounded. Instead, this time needs to be utilized on productive and profitable activities.

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Channel Insider

NOVEMBER 5, 2021

PRM tools are like CRM systems designed for the complexities of managing channel business partners. With millions or more companies in the global IT channel ecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners.

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Impartner

OCTOBER 5, 2017

Plus, the company’s new asset management system, Impartner SmartContent, means vendors can get exactly the right content to exactly the right partner at exactly the right time, based on their segmentation. Channel managers can schedule content publication and expiration dates to coordinate in synch with a launch, a seminar, etc.—avoiding

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Mindmatrix

SEPTEMBER 11, 2024

The role of a channel account manager (CAM) is essential for the success of a company’s partner ecosystem. Project Management Importance: Effective project management ensures that channel initiatives are executed efficiently and on time.

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ZinFi

AUGUST 28, 2024

New Guidebook Offers Actionable Strategies to Optimize Partner Ecosystems and Drive Business Growth. “Our new guidebook offers practical insights and strategies to help organizations harness the full power of their partner ecosystems, driving growth and achieving sustained success.”

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Mindmatrix

AUGUST 14, 2024

B2B channel marketing plays a critical role in expanding a business’s reach, building strong partnerships, and driving sales growth. However, this complex ecosystem is not without its challenges. Additionally, utilizing PRM systems to track partner performance and offer personalized support can further enhance engagement.

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ZinFi

SEPTEMBER 2, 2024

Deal registration is crucial for several reasons, both for vendors and partners: Conflict Prevention: Multiple partners may target the same customer or opportunity in a competitive channel ecosystem. Smaller partner ecosystems may not fully utilize all features, potentially leading to underutilizing the platforms capabilities.

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Mindmatrix

MAY 23, 2024

Advanced Partner Relationship Management (PRM) tools with integrated partner marketing software capabilities are crucial in this context. These tools can streamline the MDF request and disbursal process on the channel operations side, while also providing insights into how the funds were utilized and the outcomes of the marketing campaigns.

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Mindmatrix

JUNE 4, 2024

BridgeAI is an AI-powered, Chat-based, Marketing, Sales and Partner Analytics Tool Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has unveiled a significant enhancement to its PRM software with the integration of BridgeAI.

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Jake Jorgovan

FEBRUARY 9, 2024

Ariona's portfolio showcases her proficiency in competitive analysis, brand health checks, demand/market need assessment, and SWOT analysis, utilizing tools like SEO, Google Analytics, and field trials. This diverse skill set has significantly contributed to her understanding of strategic business development across different industries.

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ZinFi

JULY 18, 2023

However, a new avenue has opened up in this evolving landscape for digital marketing agencies to capitalize on channel marketing. By extending their capabilities to encompass channel-based or partner ecosystem-based marketing and sales motions, agencies can unlock new revenue streams and strengthen their position as strategic vendor partners.

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ZinFi

JANUARY 15, 2025

Organizations can use this framework to monitor, analyze and improve key performance indicators like onboarding efficiency, marketing engagement, sales performance, and incentives utilization. This will allow prospective buyers to test-drive its industry-leading channel management applications before purchasing.

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ZinFi

NOVEMBER 30, 2023

Free guidebook identifies 10 powerful global and American trends, and discusses in detail how each trend is likely to affect partner ecosystems and partner relationship management Download Now Pleasanton, CA November 30, 2023 ZINFI Technologies, Inc. ,

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PLM Alliances

MAY 16, 2020

You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. Learn the five key attributes of a great channel revenue acceleration engine.

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ZinFi

JANUARY 28, 2016

Partner engagement This channel marketing metric focuses on how well you are engaging partners across various partner types, geography, and channel programs. A state-of-the-art channel marketing automation platform should dynamically show clear engagement metrics. This applies to both indirect marketing channels (e.g.,

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ZinFi

SEPTEMBER 6, 2023

ZINFIs generative AI capabilities will make content creation easier, reveal insights through integrated analytics, provide personalized and self-guided pathways for partners, and increase program utilization across distributed, multilingual, hybrid partner ecosystems.

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Channel Incentive Best Practices

OCTOBER 20, 2020

Because of 2020’s challenges to businesses and economies, 2021 may be the year you decide to take a long, hard look at your channel partner program. By utilizing automated partner profiling tools, vendors can ensure partner programs maintain alignment to refreshed business strategies, portfolio strategies and competitive market conditions.

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ZinFi

JULY 4, 2023

This article provides an alphabetical list of 50 critical terms about partner relationship management (PRM) and related areas, such as partner marketing management , through-channel marketing automation, affiliate marketing management , partner ecosystem management , and partner incentives management.

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Impartner

MAY 4, 2020

The channel is changing faster than ever and the same is true for partner relationships. Avoid costly missteps within your channel management efforts by understanding your unique strengths and weaknesses while evaluating the competitor’s business proposition. Automation helps run your business without hiring additional staff.

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Zift Solutions

OCTOBER 25, 2023

The checklist of to-dos is long, but one to-do that must not be overlooked is setting up effective channel operations to meet the needs of the range of partners within your partner ecosystem. What are channel operations and their vital role in partner program management? Want to know more about channel operations?

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Mindmatrix

APRIL 1, 2024

Channel Management Strategies: Design partnership programs that complement channel management efforts and distribution strategies to maximize market coverage and sales. Customer Success Integration: Integrate partnership initiatives with customer success efforts to enhance customer satisfaction and retention.

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PLM Alliances

APRIL 15, 2023

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

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Mindmatrix

JULY 17, 2024

In this blog, we will explore the key channel partner analytics and metrics that companies should track to maximize the effectiveness of their partner programs. The Importance of Channel Partner Analytics Channel partner analytics provide valuable insights into the performance and effectiveness of a company’s partner ecosystem.

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ZinFi

OCTOBER 11, 2017

In a recently released report, SiriusDecisions, a major analyst firm, notes that the ZINFI partner relationship management application is well-positioned to address channel globalization, with the greatest footprint outside of North America of all the pure-play PRM vendors evaluated.

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ZinFi

NOVEMBER 14, 2023

Dynamic Content Management: Companies can dynamically update, manage, and distribute content to their partners, ensuring partners always have access to the latest information and resources. Program Promotion and Tracking: PRM software enables businesses to promote their partner programs and track utilization.

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ZinFi

OCTOBER 31, 2023

As ZINFI has argued elsewhere, partner management’s future will increasingly be shaped by automation and AI-driven processes , which will make PRM an even more indispensable business tool. Utilizing PRM software offers businesses a streamlined approach to managing their partner relationships. Download the guidebook.

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ZinFi

JANUARY 18, 2018

However, by deploying partner management software and automating channel workflow management, any organization can greatly reduce the complexities of the channel environment, streamline channel management activities, and drive partner productivity and satisfaction.

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PLM Alliances

APRIL 26, 2023

We recently teamed up with Zift Solutions to share tips on improving the channel partner experience (PX). From Josh Medeiros, Zift’s Head of Client Solutions, and Raegan Wilson, our VP of Ecosystems Consulting, h ere are our five top ways to add value to your PX and ensure your partner program is best-in-class.

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ZinFi

NOVEMBER 23, 2016

They utilized NECs turnkey campaigns provided through the portal and have generated excellent results. Through these solutions, NEC combines its best-in-class solutions and technology, and leverages a robust partner ecosystem to solve todays most complex business problems.

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Channel Insider

FEBRUARY 22, 2022

Channel incentive management (CIM) software helps organizations establish and optimize rewards, rebates, promotions, and marketing promotions to motivate partners and drive sales performance. The company significantly expanded its position in the market in 2020 when it acquired channel vendors CR Worldwide and Perks WW.

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ZinFi

SEPTEMBER 18, 2023

Partner relationship management becomes the bridge, ensuring these relationships are cultivated, managed, and optimized for mutual success. Navigating the Digital Maze: The digital revolution has ushered in a complex business ecosystem. With multiple touchpoints and channels, managing partner relationships can become daunting.

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Mindmatrix

OCTOBER 18, 2023

PRM , Channel enablement and partner management software platforms allow vendors to nurture, streamline, and maximize their partner relationships. However, not all PRM software platforms are created equal, and to ensure that your channel management is truly optimized, you need to pick the one that suits you the best.

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Zift Solutions

OCTOBER 30, 2023

Create a Customized Portal Experience Utilizing a partner management platform (PRM) can be a game-changer regarding partner onboarding. Leveraging Partner Management Platforms (PRM) Partner management platforms, often PRMs, are sophisticated software solutions that simplify partner onboarding and management.

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Zift Solutions

JULY 27, 2022

“Utilization will always be a challenge for any partner-facing software platforms and tools, including PRMs,” she explains. “If your platform isn’t easy to learn, use, and manage, the partners simply won’t have the time and bandwidth to try and learn it.”

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