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You are a major enterprise company with a thriving partner ecosystem – it’s their job to cover your new programs. Educate partners about it on your regular partner webinars. Tell everyone: go big or go home. Run a campaign to make sure partners can see and learn about your new co-sell program everywhere.
Channel and partner teams typically have a PRM platform as their system of record for their partner ecosystem. Co-selling happens between sales reps, channelmanagers, BDRs, and product specialists across different companies. Automation to run through-channel marketing campaigns and through-chanel sales plays.
Channelmanagement is a strategic approach that involves overseeing and optimizing the distribution channels through which a company’s products or services reach end customers. While channelmanagement can drive growth and enhance market reach, it comes with its own set of challenges.
As Maria Chien from Forrester Research shared recently on a Co-Sell Transformation webinar : “B2B buyers are turning to personal advisers for advice on the products they should consider and the companies they should work with.” Partner account managers don’t co-sell. And channelmanagers don’t co-sell.
You are a major enterprise company with a thriving partner ecosystem – it’s their job to cover your new programs. Educate partners about it on your regular partner webinars. Check out our webinar. Tell everyone. Go big or go home. Run a campaign to make sure partners can see and learn about your new co-sell program everywhere.
2021 Channel Predictions. Channel Prediction 1: Adaptability Pays. For the foreseeable future (at least through to the second half of the Current Year), we can expect that channelmanagers and executives will stay grounded. Looking to take your SaaS solutions to market via the Channel?
The current state of partner ecosystems. Noticeable trends in partner ecosystems. Fourth trend: More bidirectional relationship between vendor, channel & ecosystem. Common missteps channel teams make when executing an ecosystem approach. Not segmenting channel partners. Segment by buyer journey.
This blog explores the evolving role of influencers within the channelecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the ChannelEcosystem ?
New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Click here to sign up for the webinar.
In today's competitive business landscape, companies leverage channel incentives and partner ecosystems to strengthen their market position and achieve growth. Channel incentives are rewards from channel partners to motivate and engage them in promoting and selling a company's products or services.
With 24 years of experience in sales and marketing, including 18 years in account management and global accounts, Atle has a deep understanding of what drives business growth. His experience is further enriched by 13 years in channelmanagement and strategy development, making him a well-rounded expert in navigating business landscapes.
As the current market gives and takes, we are given more time to focus on optimizing our channel operations, but we have fewer resources and facetime with our partners. With the world turning upside down in recent months, so has this process. Customer Experience to Partner Experience.
Find out how our platform solves the common challenges that companies face when managing their channel. How does Impartner’s platform solve the most common challenges that our customers face with channelmanagement? Find out more by joining this webinar. What contributes to our customers’ success?
When it comes to building a successful IT Channel program, partner engagement and enablement are the secret sauce. Its not enough to simply bring partners into your ecosystem and expect resultsyouve got to actively empower them. Partners need more than a few webinars or a static knowledge base. Happier partners happen here.
The Spur Group’s Managing Director, Dan Overgaag, and channelmanagement technology giant Impartner’s CMO, Kerry Desberg, discusses how to create that magical combination of digital and human touch to build partner relationships and to create successful channel programs.
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From Josh Medeiros, Zift’s Head of Client Solutions, and Raegan Wilson, our VP of Ecosystems Consulting, h ere are our five top ways to add value to your PX and ensure your partner program is best-in-class. Do you have outdated webinar invites in the portal? It is based on a partnered webinar hosted by Zift.
It empowers channel partners with the knowledge, resources, and support they need to sell and promote a company's products or services effectively. By investing in partner sales enablement, businesses can tap into the full potential of their partner ecosystem, driving accelerated revenues and growth.
In this blog, we will explore the key channel partner analytics and metrics that companies should track to maximize the effectiveness of their partner programs. The Importance of Channel Partner Analytics Channel partner analytics provide valuable insights into the performance and effectiveness of a company’s partner ecosystem.
Partner training iseducational content, courses, and programs designed to teach ecosystem partners about supplier products and services so they can effectively promote, sell, deploy, and support them to end customers. What Are Types of Partner Training? Partner training isnt one-size-fits-all.
Channel Incentive programs should incentivize pre-sale and post-sale activities. 6 Best Practices for a Successful Channel Incentives Program Partner ecosystems are often a critical path to revenue growth for suppliers, with channel sales making up 75 percent of global commerce.
Channelmanagement refers to a companys engagement activities related to recruiting, enabling and compensating indirect channel partners. My preference is to have someone that understands how to do business in a particular local area that can help to manage the partner (i.e.,
ChannelManagement Strategies: Design partnership programs that complement channelmanagement efforts and distribution strategies to maximize market coverage and sales. Customer Success Integration: Integrate partnership initiatives with customer success efforts to enhance customer satisfaction and retention.
Introduction Effective channelmanagement is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channelmanagement, its core disciplines, and best practices.
Kate Caday and Ryan Hasson – leaders of ecosystem strategy and automation at Spur Reply – (virtually) sat down to discuss some simple ways to optimize the partner experience without incremental investments. Transcript of the conversation MIKALA FLYNN (WEBINAR HOST) : Hello everyone. Thanks for joining our webinar.
Aligning partner enablement with through-partner marketing activities and overall partner management processes is key to ensuring return on investment in indirect sales programs. You cannot have these elements operate in silos and still expect to drive phenomenal sales through your channel partners.
Lets say youre holding a webinar for your sales partners. You need to communicate to partners as follows: Invite them to register and attend the webinar. Deliver the webinar content. Follow up with emails after the webinar. Those all require to-partner communications, often in multiple layers. changes how its perceived.
PRM , Channel enablement and partner management software platforms allow vendors to nurture, streamline, and maximize their partner relationships. However, not all PRM software platforms are created equal, and to ensure that your channelmanagement is truly optimized, you need to pick the one that suits you the best.
Best-in-class channel marketing programs go further than simply leaving room for partners to slap on their logo and web address; they enable partners to customize channel marketing collateral with their own messaging that promotes their value proposition as well as your products. Offer Agency-level Assistance.
For better or worse, the channel is relationship-driven, so cutting channel staff to realize synergies right away can have a negative impact on partner sales and retention. Be present and respect the partnership, is what I say to CEOs that ask [about] how to succeed selling through the channel.
If so, perhaps put together a webinar series showcasing the tools available and how quick and easy they are to use, or create short, snackable ‘video tours’ or guides that a partner can use when learning to navigate the portal.” Is it easy to find the most commonly used modules, such as deal registration? ” 3. .
Developing an indirect sales channel is a smart financial move for most businesses, especially with 75 percent of all global trade attributed to indirect sales, according to the World Trade Organization (WTO). ” for more information.
Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channelmanagement and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Check out the video and transcript below. What else is available?
Tip 2: KPIs should help you decide in which partners to invest When discussing which KPIs are the most important for external use in communicating with partners, determining which partners to focus on is essential to successful channelmanagement. Eileen Corrigan , channel leader, uses reports instead of dashboards.
Has your program identified an ideal channel partner profile to target? Ideal partners know their ideal customers, says Heather Tenuto , Chief Revenue Officer for enterprise channelmanagement platform provider Zift Solutions.
Networking opportunities : Engaging with these professionalswhether through LinkedIn, exclusive webinars, or industry eventsconnects you to a global network of key players. Source And thats, in fact, a hallmark of thought leadership the ability to empower others in the consulting ecosystem.
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