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How to Build, Brand, and Launch Your New Co-sell Program

PartnerTap

You are a major enterprise company with a thriving partner ecosystem – it’s their job to cover your new programs. Educate partners about it on your regular partner webinars. Tell everyone: go big or go home. Run a campaign to make sure partners can see and learn about your new co-sell program everywhere.

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Co-Sell Transformation Tech Stack

PartnerTap

Channel and partner teams typically have a PRM platform as their system of record for their partner ecosystem. Co-selling happens between sales reps, channel managers, BDRs, and product specialists across different companies. Automation to run through-channel marketing campaigns and through-chanel sales plays.

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Top 10 Channel Management Challenges and How to Overcome Them

Mindmatrix

Channel management is a strategic approach that involves overseeing and optimizing the distribution channels through which a company’s products or services reach end customers. While channel management can drive growth and enhance market reach, it comes with its own set of challenges.

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The Sales Transformation Imperative in 2024: Co-Selling

PartnerTap

As Maria Chien from Forrester Research shared recently on a Co-Sell Transformation webinar : “B2B buyers are turning to personal advisers for advice on the products they should consider and the companies they should work with.” Partner account managers don’t co-sell. And channel managers don’t co-sell.

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How to Build, Brand, and Launch Your New Co-sell Program

PartnerTap

You are a major enterprise company with a thriving partner ecosystem – it’s their job to cover your new programs. Educate partners about it on your regular partner webinars. Check out our webinar. Tell everyone. Go big or go home. Run a campaign to make sure partners can see and learn about your new co-sell program everywhere.

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Four Channel Predictions For 2021

Channel Incentive Best Practices

2021 Channel Predictions. Channel Prediction 1: Adaptability Pays. For the foreseeable future (at least through to the second half of the Current Year), we can expect that channel managers and executives will stay grounded. Looking to take your SaaS solutions to market via the Channel?

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The Current State of Partner Ecosystems: What You Need to Do Differently

Magnetrix

The current state of partner ecosystems. Noticeable trends in partner ecosystems. Fourth trend: More bidirectional relationship between vendor, channel & ecosystem. Common missteps channel teams make when executing an ecosystem approach. Not segmenting channel partners. Segment by buyer journey.