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Managing relationships with channelpartners can be a challenging task. Channelmanagers are responsible for ensuring that partners have the resources, support, and tools they need to succeed. That’s where Partner Relationship Management (PRM) software comes in.
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channelmanagement.
Sales Through the Channel: Developing and executing effective sales strategies to increase sales through the channel is a primary goal. This includes identifying opportunities, setting sales targets, and driving revenue growth. This includes training sessions, providing sales collateral, and ongoing support.
You need to re-examine the effectiveness of your channelmanagement efforts. If you are a channel chief your primary role is to generate channel sales. Your job is to create revenue acceleration – you want to push sales beyond the natural organic growth. Effective channel incentives.
It sure seems like a lot of work to support eight different partner life-stages , particularly if each partner is at a different stage resulting in a totally different set of tasks. Here are a range of tools that are inspired by the Singer Sewing Company channel strategy.
Having a clear understanding of your growth profile is essential, as it quickly helps you determine the right strategic balance to recruit, grow, develop, or prune your direct and partner sales base. Managing your partnership community to ensure it contains the right mix of partners is vital to sound channelmanagement.
Having a clear understanding of your growth profile is essential, as it quickly helps you determine the right strategic balance to recruit, grow, develop, or prune your direct and partner sales base. Managing your partnership community to ensure it contains the right mix of partners is vital to sound channelmanagement.
Below, we’ll walk you through several core components of an excellent partner program and provide tips on how to audit your partner program for sustained growth. Partner Program Audit Categories. Audit Your Partner Performance. The success of your partner program relies on the strength of your partnerships.
Number ten on the list above, joint annual go-to-market planning , is an excellent way to organize the partner engagement and commitment development. The problem is that most partner business planning processes are too time consuming, not integrated with data, and not very satisfactory for either partners or channelmanagers.
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