Impartner

AUGUST 16, 2019

The “best practice” is a co-marketing/co-demand generation with the channel partner. Make systematic and inter-organizational trust and collaboration a competency in your organization. Collaboration should be the primary vehicle for progress versus command and control. Want to learn more about building a channel?

Co-Alliance 59

Co-Alliance Channels and alliances Strategic alliances Collaboration 59

Mindmatrix

MARCH 4, 2024

Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands. Channel partnerships consist of agreements and collaborations between vendors and channel partners to promote and sell products or services.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Mindmatrix

NOVEMBER 21, 2023

We have worked with and educated tens of thousands of Partnership and Channel professionals, and commonality across nearly 100%, is that they learn as they grow. Partner Marketing is more important than ever to every vendor’s partnering, ecosystem and channel strategy. I encourage leaders to check it out.

Channels and alliances 59

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 59

Mindmatrix

JULY 25, 2024

Traditional channel strategies have focused on optimizing these relationships to maximize reach and sales. Integration with Traditional Channel Partners The integration of influencers with traditional channel partners can create powerful synergies.

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Mindmatrix

JUNE 11, 2024

More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Alliance partners typically have complementary products or services that they co-market and sell to customers. Recognizing and leveraging the unique strengths of your channel partners is paramount.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Co-Alliance Partnership strategies 52

Magnetrix

SEPTEMBER 7, 2022

Channel conflict & partner ecosystems. Collaborate with partners in your ecosystem to create the most value for customer. 1st Thing to Check: Ecosystem strategy. Measuring the results of collaboration efforts. The impact of promoting collaboration on the health of the ecosystem. How do partners find each other?

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Collaboration 52

Impartner

AUGUST 17, 2022

Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. Jay McBain is an accomplished speaker, author and innovator in the IT industry.

Co-Alliance 40

Co-Alliance Channels and alliances Channel alliances Ecosystems 40