Channel Insider

NOVEMBER 4, 2024

Every month, Channel Insider will highlight the big moves shaking up the channel and transforming the industry with those taking on new opportunities and others riding off into the sunset. Daniel has played a critical role on EchoStor’s executive leadership team, as the engine driving our Technical Go-to-Market (GTM) strategy.

Channel leadership 82

Channel leadership Channels and alliances Co-Alliance Alliance strategy 82

PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners. Aligning channel and field sales.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Channel management 52

Mindmatrix

JUNE 11, 2024

More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Alliance partners typically have complementary products or services that they co-market and sell to customers. Recognizing and leveraging the unique strengths of your channel partners is paramount.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Co-Alliance Partnership strategies 52

PLM Alliances

AUGUST 21, 2022

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Have a channel strategy from the beginning. Aired on March 8, 2022. Commitment.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

PLM Alliances

MAY 16, 2020

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Tackle.io

APRIL 27, 2021

As your data engineers move data around, Apache Airflow is the one that can coordinate that. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. I’m running the Sales Operation Group here at Astronomer.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52