Channel strategies Co-Alliance Growth partners 
PLM Alliances
AUGUST 21, 2022
Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. Discipline #1: Create a unified partner plan.
Magnetrix
SEPTEMBER 7, 2022
Ecosystems are, at times, fragile, but if kept healthy, can sustain long-term growth. In modern partner organizations, interconnectedness spurs growth. Partner ecosystems are like ecological ones; when healthy, all connected parts can nurture and support one another. And co-opetition is an advanced art, I get that.
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