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More nuanced types of channelpartnerships in the partner program include alliance partners and strategic partners. Alliance partners typically have complementary products or services that they co-market and sell to customers. Recognizing and leveraging the unique strengths of your channel partners is paramount.
Types of channelpartnerships within tech sector Channelpartnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliancechannel partners, influencers, managed service providers, and referral agent partners.
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