Mindmatrix

MARCH 4, 2024

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impartner

AUGUST 16, 2019

The “best practice” is a co-marketing/co-demand generation with the channel partner. Collaborative business practices have emerged as a new ISO11000 standard – turning it from an art to a science – and aimed at ensuring channel partnerships and strategic alliances are built on strategic business practices from the onset.

Co-Alliance 59

Co-Alliance Channels and alliances Strategic alliances Collaboration 59

Impartner

MAY 28, 2020

Rod Baptie , President and Founder, Baptie & Co. Rod Baptie is President and Founder of Baptie & Co., the world’s leading provider of Channel best practice and how-to information for executives in the technology and telecom industries. Theresa Caragol is Founder and CEO, AchieveUnite Inc.,

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Mindmatrix

JULY 25, 2024

Traditional channel strategies have focused on optimizing these relationships to maximize reach and sales. For example, a tech company might partner with an influencer to produce a series of product demonstration videos that are shared through both the influencer’s and the reseller’s channels.

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Have a channel strategy from the beginning. Aired on March 8, 2022. Commitment.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Magnetrix

SEPTEMBER 7, 2022

Today's guest, Norma Watenpaugh, has really been a visionary in the IT world for channel giants like Sun Microsystems, pre-Oracle, Fujitsu, BA Systems, and for the last 20 years, CEO and founding partner of the Phoenix Consulting Group. And co-opetition is an advanced art, I get that. 1st Thing to Check: Ecosystem strategy.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Collaboration 52

Tackle.io

APRIL 27, 2021

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: And hey, everybody. I’m Michael Bull.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52