The 2112 Group

NOVEMBER 29, 2021

Mobile devices, persistent high-speed Internet, and cloud-based applications make working from home relatively easy, and during this adjustment period, options for collaboration have emerged in ways we didn’t think possible before 2020. . Everything is about collaboration, regardless of where workers are. Subscribe Today!

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Mindmatrix Blog

FEBRUARY 19, 2025

Understanding AI-Powered Channel Enablement AI-powered sales tools utilize machine learning, predictive analytics, and automation to enhance sales processes within channel ecosystems. These tools facilitate partner collaboration, improve forecasting, and enable data-driven decision-making.

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Channel Insider

JULY 1, 2024

NinjaOne has introduced its inaugural channel program, signaling a new growth phase through partnerships with a heightened emphasis on cybersecurity, according to Joe Lohmeier, vice president of worldwide channel sales at NinjaOne. Customer success is at the core of our mission at NinjaOne, and is a key part of our channel strategy.

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The 2112 Group

DECEMBER 21, 2021

Bill Cate , vice president of marketing and channels at Zebra Technologies, on leveraging the influence of non-transacting partners (time mark: 19:04). Mary Beth Walker , head of global channel strategy at HP, on incorporating sustainability as a value proposition in go-to-market strategies and channel programs (time mark: 20:42).

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PLM Alliances

APRIL 15, 2023

We'll explore various subtopics, including channel strategy development, partner recruitment, and onboarding, channel sales performance optimization, and more. By mastering these concepts, you'll be well-equipped to build and maintain a successful channel management strategy.

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Channel strategies Channel management Successful channels Collaboration 52

Jake Jorgovan

JANUARY 4, 2024

Notable clients: get insights into a wide range of high-profile clients with which these agencies have successfully collaborated. TL;DR: Top Performance Creative Agencies inBeat: Specializes in personalized, scalable influencer marketing campaigns, offering a dedicated agent and a high-quality influencer database for authentic collaborations.

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The 2112 Group

APRIL 13, 2020

Vendors need more than just collaboration platforms; they need insights and strategies to make the tools more effective. We’re here to help you maintain and improve your channel strategy and performance. Here are some resources: 2112 COVID-19 Channel Impact Research. By Larry Walsh.

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Channel Insider

SEPTEMBER 6, 2024

By developing your own product offering, you can transform your MSP from a commodity service provider into a trusted, collaborative partner to strengthen your market position, improve your financial performance, and build a more resilient business model.

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Channel Insider

DECEMBER 16, 2022

Take the case of communication and collaboration firm GoTo. Our entire channel strategy has cascaded from that mandate,” said Day. “Some want email, some a phone call, and others are all about social media or video chats. It’s incumbent upon vendors to know their partner preferences.”.

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The 2112 Group

MARCH 29, 2021

In the crafting of Amplify, its new channel program, HP made data collaboration with its partners a cornerstone. Data collaboration is part of an evolving effort by HP to help make its channel partners smarter, more effective, and profitable. HP is acting as a refinery of partner-supplied data. Subscribe Today!

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Channel strategies Collaboration 52

Mindmatrix

SEPTEMBER 11, 2024

Additionally, a partner development manager plays a crucial role in managing and nurturing relationships with channel partners, ensuring they receive the necessary support for mutual growth and collaboration. In today’s competitive market, the role of the channel account manager has become increasingly important.

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Zift Solutions

SEPTEMBER 25, 2024

It simplifies operations, enhances collaboration, and creates new growth opportunities, addressing the limitations that legacy PRMs often fail to resolve. Unifyr flips this model by creating an AI-driven, collaborative platform that empowers partners with personalized onboarding, guided training, and customized workflows.

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ZinFi

NOVEMBER 18, 2024

This episode is a must-listen for mid-market companies looking to thrive through robust channel strategies. Companies can foster long-term collaborations that benefit both sides by offering compelling reasons for partners to join.

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Successful Channels

DECEMBER 31, 2019

can do to build stronger and more committed partnerships for their channel. I decided to look at what great thinkers from today and before having had to say about how to build lasting collaborations. And, how more committed partnerships generate greater levels of revenue contribution from your channel. Oliver Wendall Holmes Jr.

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The 2112 Group

JUNE 8, 2021

Frank Cespedes joins Channelnomics’ Changing Channels host Larry Walsh to talk about effective sales and channel strategies in the post-pandemic economy. The COVID-19 pandemic left an indelible mark on the market – particularly when it comes to sales strategy and management.

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Channel strategies Collaboration 52

ZinFi

JANUARY 13, 2022

Its important that each of these components is considered when mapping out an overall channel strategy. Here, we highlight the 6 Cs of channel management and how you should be applying them. Remember, the point is that it needs to tie back to your overall channel strategy.

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ZinFi

NOVEMBER 20, 2024

By investing in long-term partner growth, companies strengthen their channel strategy and foster a collaborative environment that drives mutual success. Through strong collaboration, mid-market companies can empower partners to serve customers better and encourage product loyalty, benefiting both the partners and the company.

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Impartner

AUGUST 16, 2019

Make systematic and inter-organizational trust and collaboration a competency in your organization. Collaboration should be the primary vehicle for progress versus command and control. According to an annual CEO study, collaboration — both deliberate collaborative business practices and processes emerge as a strategic competency.

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Mindmatrix

JUNE 6, 2024

Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.

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ZinFi

MARCH 31, 2022

Partnership combines ZINFIs industry-leading Unified Partner Management solution with Channelnomics world-class, strategy-led channel development consulting and service delivery Pleasanton, CA March 31, 2022 ZINFI Technologies, Inc.,

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PLM Alliances

APRIL 14, 2023

Learn the importance of collaboration and best practices to optimize your channel marketing strategy and execution. Collaborative marketing strategies help organizations pool resources, share risks, and reduce costs. This can lead to increased market share and sustained business growth.

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Mindmatrix

NOVEMBER 21, 2023

We have worked with and educated tens of thousands of Partnership and Channel professionals, and commonality across nearly 100%, is that they learn as they grow. Partner Marketing is more important than ever to every vendor’s partnering, ecosystem and channel strategy. I encourage leaders to check it out.

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ZinFi

JANUARY 31, 2020

ZINFIs Unified Partner Management SaaS Platform Now Includes an Advanced Set of Administrative Tools for Workflow and Approval Management to Facilitate Collaboration between ZINFI Customers and Their Channel Marketing Agencies and System Integrators Pleasanton, CA January 31, 2020 ZINFI Technologies, Inc.,

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System integrators Credit Collaboration Channel strategies 52

Jake Jorgovan

DECEMBER 13, 2024

To achieve this, they chose a unique approach: collaborating with creators to document authentic first-date experiences. In just 3 months, inBeat Agency helped Bumble scale its influencer marketing efforts, collaborating with 600+ nano and micro-influencers to generate over 50,000 UGC assets.

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Mindmatrix

JULY 25, 2024

Traditional channel strategies have focused on optimizing these relationships to maximize reach and sales. Integration with Traditional Channel Partners The integration of influencers with traditional channel partners can create powerful synergies.

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Channels and alliances Ecosystems Co-Alliance Collaboration 59

Zift Solutions

OCTOBER 25, 2023

What are channel operations and their vital role in partner program management? Channel operations, often referred to as channel ops, is a function or department within a partner program that streamlines and optimizes the collaborative sales efforts between a company and its external partners.

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ZinFi

NOVEMBER 4, 2024

Covering essential topics like role definition, co-selling models, and partner feedback, Conley highlights actionable strategies for creating high-value relationships that drive growth. Conley underscores the importance of investing in partner success from the outset, noting that doing so fosters trust and long-term collaboration.

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ZinFi

NOVEMBER 20, 2023

But what exactly constitutes a channel partner, and how can businesses manage a partner network to realize its full potential? Channel partners collaborate with manufacturers or producers to market and sell products or services. As we look to the future, channel partnerships are poised to become even more strategic.

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ZinFi

FEBRUARY 27, 2025

Beyond automation, AI is reshaping channel strategy and partner incentives. Organizations that invest in data-driven partner ecosystem management will stay ahead by making strategic, insight-driven decisions that maximize partner collaboration and revenue generation.

Ecosystems 52

Ecosystems Channel strategies Collaboration 52

ZinFi

MARCH 20, 2023

Its important that each of these components is considered when mapping out an overall channel strategy. Here, we highlight the 6 Cs of channel management and how you should be applying them. Remember, the point is that it needs to tie back to your overall channel strategy.

Channel management 52

Channel management Channels and alliances Credit Finance 52

PLM Alliances

APRIL 18, 2023

Companies can optimize channel programs, streamline operations, and drive greater efficiency by addressing each segment's needs and opportunities. Tighter Alignment with Customers A segmented and personalized approach to channel management enables companies to align their partner ecosystem more closely with their target customers.

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Channel management Ecosystems Channel strategies Collaboration 52

Jake Jorgovan

SEPTEMBER 16, 2024

Their focus on scalable influencer collaborations and optimized ad strategies drives measurable growth and increases brand visibility across social media channels. Additionally, Marcel Digital's emphasis on cross-channel collaboration ensures that your marketing strategies are coherent and unified across all platforms.

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ZinFi

OCTOBER 8, 2024

Collaboration is another key element of partner engagement in the mid-market. Businesses can enhance their partner marketing efforts by collaborating with regional partners, pooling resources to run joint campaigns, or hosting co-branded events.

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ZinFi

MARCH 5, 2019

a company leading the definition and creation of Unified Partner Management (UPM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform.

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Mindmatrix

AUGUST 14, 2024

Businesses often struggle to gain insights into how their channel partners are performing, making it difficult to optimize strategies, allocate resources, and make informed decisions. This lack of visibility into channel strategy can lead to inefficiencies, missed opportunities, and an inability to measure ROI effectively.

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Utilities Channel management Legal Collaboration 52

ZinFi

JULY 4, 2023

Channel marketing automation: Automating activities and processes conducted by organizations selling via a channel network, focusing on to-partner and through-partner marketing. Channel partner: An organization or individual that collaborates with a company to promote and distribute its products or services.

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ZinFi

MARCH 18, 2025

Instead of relying on isolated marketing efforts, this model allows brands to collaborate strategically, share resources, and amplify their reach. By aligning partner engagement strategies, companies within a Partner Pod can benefit from shared audiences, co-marketing initiatives, and mutual demand generation.

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