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Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.
Once they are on board, integrating channel partners into your overall business strategy becomes the next vital step, ensuring every player moves towards a common objective. However, managing channel partners has its challenges. Make sure to communicate the value proposition of your partnership.
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