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Most channel leaders understand the inherent benefits of partner planning. At the fundamental level, partner planning is setting your channelstrategy – who is your ideal partner, and which partner tactics will help you best serve your customers. Define your growth strategies for each desired business outcome.
Most channel leaders understand the inherent benefits of partner planning. At the fundamental level, partner planning is setting your channelstrategy – who is your ideal partner, and which partner tactics will help you best serve your customers. Define your growth strategies for each desired business outcome.
Joint business planning, scorecarding, and quarterly business review (QBR) management is the most tangible expression of how channel partnerships are built, managed, and measured today. This blog attempts to take that one step further by defining how to apply these commitment development practices to your channelstrategy and program.
Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.
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