Wasabi’s Laurie Mitchell on Expanding Into the International Market
The 2112 Group
AUGUST 16, 2021
Much of Wasabi’s overseas success is credited to European and Asian channel partners that have spurred the storage company’s expansion.
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Why have VPs of Channel Sales Forgotten Best Practices Validated Over 160 Years Ago
Successful Channels
FEBRUARY 16, 2018
One of the many transformational elements introduced was the first-ever installment credit service. This enabled dealers to sell a $10 sewing machine to consumers on credit to dramatically widen the market potential and accelerate sales. But there was a universal truth from the Singer channel development experience.
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Don’t Write Off Distribution Too Quickly
The 2112 Group
APRIL 27, 2021
During a recent Channel Focus conference, a poll of attendees – largely channel chiefs and other professionals – revealed a perception that distribution is becoming less effective in contributing to vendors’ channel strategies and go-to-market operations. They asked me what I thought. They resell product to partners.
Top Tools for Channel Automation
PLM Alliances
MAY 3, 2023
Top LMS Vendors: Docebo TalentLMS Cornerstone OnDemand Litmos (SAP) Bridge Deal Registration and Lead Management Automating deal registration and lead management processes ensures that partners receive appropriate credit for their efforts and helps minimize channel conflict.
Best 30 Social Media Agencies in Miami for Strategic Campaigns in 2024
Jake Jorgovan
SEPTEMBER 16, 2024
They distinguish themselves with a multi-channel strategy that drives business results through strategic social media engagement and high-level SEO, ensuring increased brand awareness and lead quality. You benefit from their targeted social media strategies, designed to maximize your digital reach and engagement.
Is Your Partner Ecosystem Healthy? Check These 3 Things Immediately
Magnetrix
SEPTEMBER 7, 2022
They had much more diverse business models than what we were giving them credit for. I think in the last 20 years more people have come to realize, particularly as the business dynamics changed, in say, the channel, where channel partners don't make all their money on margins anymore, they have blended revenue streams.
Stop Making These 3 Channel Management Mistakes (Podcast)
Magnetrix
DECEMBER 28, 2020
" I think the biggest mistake I see from a portal perspective, is the fact that they simply don't have an engagement strategy with treating their partner network as a community and really consistently engaging with them. The hardest thing about creating your channel strategy is to make sure you've got good supporting content.
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