Mindmatrix Blog

FEBRUARY 19, 2025

Understanding AI-Powered Channel Enablement AI-powered sales tools utilize machine learning, predictive analytics, and automation to enhance sales processes within channel ecosystems. Educate partners on leveraging AI insights to improve the channel partner’s sales performance.

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Channel strategies Channel management Ecosystems Collaboration 52

Magnetrix

MARCH 2, 2023

How hyperscaler marketplaces are making a wave with channel and partner ecosystems Paul Bird How do you think these hyperscalers and their marketplaces are starting to make a wave when it comes to the channel ecosystem? Tim Lowe Yeah, it's a great question. we are hyper focused on our customers, period full stop.

Ecosystems 52

Ecosystems Retail Collaboration Channel strategies 52

Channel Incentive Best Practices

APRIL 29, 2021

– Overall program alignment with company’s channel strategy. Michele Lee, Channel Programs and Distribution Management, APAC Partner Sales, Juniper Networks. She has a proven track record in driving strategic partnerships, designing award-winning partner programs, and delivering channel marketing innovations.

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Channel strategies Strategic partnership Successful channels Ecosystems 105

Magnetrix

JANUARY 12, 2023

The current state of partner ecosystems. Noticeable trends in partner ecosystems. Fourth trend: More bidirectional relationship between vendor, channel & ecosystem. Common missteps channel teams make when executing an ecosystem approach. Not segmenting channel partners. Segment by buyer journey.

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Channel Incentive Best Practices

MAY 20, 2021

The channel partner ecosystem is rapidly evolving. This was one of the topics under discussion on our recent webinar: ‘Modernizing Incentive Programs for Today’s Channel’. Download the full webinar on-demand: “ Modernizing Incentive Programs for Today’s Channel ”. The partner ecosystem is constantly changing.

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Finance Ecosystems Channel strategies 98

Channel Incentive Best Practices

JULY 6, 2021

However, in today’s channel ecosystems, Deal Registration programs cannot be deployed in isolation from other programs in your overarching Channel GTM strategy. Similarly, follow Channel Mechanics on LinkedIn and Twitter to stay up to date on all things channel. appeared first on Channel Mechanics.

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Channels and alliances Global alliance Banking System integrators 97

Channel Insider

DECEMBER 16, 2022

As a result, most tech vendors are striving to create the best-case working relationships within their partner ecosystems.”. Our entire channel strategy has cascaded from that mandate,” said Day. What Made the Partner Experience So Crucial? The shift to cloud computing has a lot to do with renewed or amplified emphasis on PX.

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System integrators Channel strategies Ecosystems Collaboration 98

Magnetrix

JUNE 24, 2021

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Recruiting the wrong channel partners.

Partnering capability and readiness 92

Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92

Channel Incentive Best Practices

MARCH 3, 2021

If so, join Channel Mechanics for the upcoming webinar “ Modernizing Incentive Programs for Today’s Channel “, with guest speakers Sunny Song , Director, Partner Programs and Operations at FireEye and Margaret Fetting , Channel Strategy, Zebra Technologies. Accelerate Revenue with Smarter Channel Programs.

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Channel strategies Ecosystems 52

ZinFi

NOVEMBER 18, 2024

Unlocking Channel Success for Mid-Market Companies In this episode, Sugata Sanyal , CEO of ZINFI, interviews Huba Rostonics , an experienced channel strategist and consultant, on unlocking channel success for mid-market companies.

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Channel strategies Ecosystems Collaboration Successful channels 52

ZinFi

NOVEMBER 20, 2024

For mid-market companies, building a successful channel success strategy is a critical differentiator that enables growth, competitive advantage, and sustainable partnerships. By mastering these elements, mid-market companies can cultivate a thriving partner ecosystem that accelerates growth and builds lasting competitive advantage.

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Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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Channels and alliances Ecosystems Co-Alliance Collaboration 59

Zift Solutions

SEPTEMBER 25, 2024

Solving Common Channel Management Issues In today’s complex B2B ecosystem, traditional Partner Relationship Management (PRM) software is often criticized for its inability to keep up with the fast pace of partner-led and influenced deals. The post Solving Common Channel Management Issues appeared first on Zift Solutions.

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Channel management Ecosystems Channel strategies Collaboration 52

Magnetrix

MARCH 11, 2021

Vendors will need to invest in automated and intelligent partner relationship management (PRM) solutions to improve the partner experience (PX) and drive sustainable ecosystem growth by: Optimizing lead qualification and distribution via automated “push” mechanisms.

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Channels and alliances Channel strategies Successful channels Engineering 98

Mindmatrix

NOVEMBER 21, 2023

We have worked with and educated tens of thousands of Partnership and Channel professionals, and commonality across nearly 100%, is that they learn as they grow. Partner Marketing is more important than ever to every vendor’s partnering, ecosystem and channel strategy.

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Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 59

Channel Insider

NOVEMBER 5, 2021

PRM tools are like CRM systems designed for the complexities of managing channel business partners. With millions or more companies in the global IT channel ecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners.

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PLM Alliances

APRIL 18, 2023

This targeted approach also enables continuous improvement of channel strategies, as organizations can assess each segment's performance, identify improvement areas, and make data-driven decisions to enhance effectiveness. The framework should be flexible enough to evolve as your partner ecosystem and market conditions change.

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Channel management Ecosystems Channel strategies Collaboration 52

ZinFi

NOVEMBER 4, 2024

Conley draws on his experience with channel and enterprise-level partnerships, detailing how a dynamic partner ecosystem benefits companies, customers, and partners. By redefining the channel as a partner ecosystem, companies can better serve customers throughout their journey with greater flexibility and specialized expertise.

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Mindmatrix

SEPTEMBER 11, 2024

The role of a channel account manager (CAM) is essential for the success of a company’s partner ecosystem. Tips: Develop strong negotiation strategies, understand partner motivations, and focus on creating win-win situations. Stay informed about market trends and adapt your strategies accordingly.

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Channel management Channel strategies Utilities Collaboration 59

PLM Alliances

MAY 16, 2020

The strength of your channel ecosystem is directly correlated to driving results and winning over new customers. In this blog, we’ll outline six different strategies that many business leaders miss when building and managing a channel ecosystem. Define a channel operations model.

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Channel management Successful channels Channels and alliances Co-Alliance 59

PLM Alliances

AUGUST 21, 2022

Snowflake has quickly scaled to one of the fastest-growing data ecosystems to date and with the Snowflake Partner Network (SPN) Kapase's team continues to drive tremendous momentum with the cloud-first program. Check out the other episodes in the series: Channel Chats Episode 1: The Building Blocks of a Channel Strategy.

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Co-Alliance Channels and alliances Channel strategies Engineering 52

PLM Alliances

APRIL 15, 2023

We'll explore various subtopics, including channel strategy development, partner recruitment, and onboarding, channel sales performance optimization, and more. By mastering these concepts, you'll be well-equipped to build and maintain a successful channel management strategy.

Channel strategies 52

Channel strategies Channel management Successful channels Collaboration 52

Impartner

DECEMBER 2, 2019

In a new case study , SES’s journey to build a partner ecosystem is detailed, including their ultimate choice of Impartner’s award-winning Partner Relationship Management solution to manage their new indirect sales operation. As for Impartner, Maurer said the value is more than just in the solution. I would 100% recommend Impartner.”.

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Partnering capability and readiness Ecosystems Channel management Channel strategies 52

ZinFi

SEPTEMBER 2, 2024

Deal registration is crucial for several reasons, both for vendors and partners: Conflict Prevention: Multiple partners may target the same customer or opportunity in a competitive channel ecosystem. Highly customizable platform, enabling vendors to tailor the deal registration process to align with their unique channel strategies.

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Ecosystems Channel management Collaboration Channel strategies 52

PLM Alliances

MAY 16, 2020

Learn the five key attributes of a great channel revenue acceleration engine. New technology requires mature markets to keep up with the ever changing ecosystem no matter how established they are. We look at a wide set of factors and determine where they need to make changes to drive channel revenue acceleration.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Utilities 52

PLM Alliances

AUGUST 21, 2022

The strength of your channel ecosystem is directly correlated to driving results and winning over new customers. In this blog, we’ll outline six different strategies that many business leaders miss when building and managing a channel ecosystem. Define a channel operations model.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

ZinFi

JULY 4, 2023

This article provides an alphabetical list of 50 critical terms about partner relationship management (PRM) and related areas, such as partner marketing management , through-channel marketing automation, affiliate marketing management , partner ecosystem management , and partner incentives management.

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Ecosystems Retail Collaboration Channel strategies 52

Magnetrix

JANUARY 24, 2023

Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channel strategies and programs ranging from start-up mode businesses, all the way to a $350M business. Second theme: Ecosystems Rob Spee Another key theme is the word that you mentioned, ecosystem.

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Co-Alliance Channels and alliances Ecosystems Partnering capability and readiness 52

Zift Solutions

OCTOBER 25, 2023

The checklist of to-dos is long, but one to-do that must not be overlooked is setting up effective channel operations to meet the needs of the range of partners within your partner ecosystem. What are channel operations and their vital role in partner program management? Want to know more about channel operations?

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Channels and alliances Channel management Ecosystems Channel strategies 52

PLM Alliances

MAY 20, 2022

We recommend thinking about partners on an individual basis and focusing on three fundamental components: developing a clear understanding of your partner ecosystem, focusing on your unique partner business proposition, and creating a rewarding partner journey. Develop a clear understanding of your partner ecosystem. Capacity planning.

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Ecosystems Channel strategies Collaboration 52

PLM Alliances

MAY 20, 2022

We recommend thinking about partners on an individual basis and focusing on three fundamental components: developing a clear understanding of your partner ecosystem, focusing on your unique partner business proposition, and creating a rewarding partner journey. Develop a clear understanding of your partner ecosystem. Capacity planning.

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Ecosystems Channel strategies Collaboration 52

ZinFi

OCTOBER 8, 2024

Partner marketing has rapidly evolved, driven by the advancement of artificial intelligence (AI) and the growing complexity of the partner ecosystem. Furthermore, AI is essential in helping businesses manage a diverse partner ecosystem. Guest Post by: Heather K.

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Ecosystems Collaboration Channel strategies 52

Channel Incentive Best Practices

MAY 6, 2021

This was one of the topics under discussion on our recent webinar: ‘Modernizing Incentive Programs for Today’s Channel’ with Kenneth Fox being joined by two truly amazing Women of the Channel: Sunny Song , Director Channel Operations at SentinelOne and Margaret Fetting , Channel Strategy, North & Latin America with Zebra Technologies.

Channel strategies 52

Channel strategies Ecosystems 52

Impartner

DECEMBER 10, 2017

Targeting specific titles and industries will ensure you are getting the right message to the right person, and it is a great way to start managing your channel partners. Optimization of your channel strategies. For more information about PRM software solutions, check out The Ultimate Field Guide to Starting a Channel.

Channel strategies 52

Channel strategies Channel management Ecosystems 52

ITA Group

SEPTEMBER 21, 2021

The best channel incentive programs identify and replicate their best partners. That’s even more important today as buyer behaviors and preferences, and the forecasted growth of ecosystem partners, are transforming how partners go-to-market and how customers buy. So, how do you improve channel partner engagement? Brian Steele.

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Banking Ecosystems Channel strategies 52

PLM Alliances

AUGUST 21, 2022

Step #3 Define the required ecosystem need. Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channel strategy is integral to driving revenue acceleration through the partner channel. Step #3 Define the required ecosystem need. Step #2: Know your growth levers.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52

PLM Alliances

JUNE 8, 2020

Step #3 Define the required ecosystem need. Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channel strategy is integral to driving revenue acceleration through the partner channel. Step #3 Define the required ecosystem need. Step #2: Know your growth levers.

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Partnering capability and readiness Channel strategies Channel management Ecosystems 52