Channel strategies Growth partners Successful channels 
PLM Alliances
AUGUST 21, 2022
Discipline #1: Create a unified partner plan. Most channel leaders understand the inherent benefits of partner planning. At the fundamental level, partner planning is setting your channel strategy – who is your ideal partner, and which partner tactics will help you best serve your customers.
Successful Channels
FEBRUARY 16, 2018
But there was a universal truth from the Singer channel development experience. Key Lesson from the Singer Channel Strategy: A supported, enabled, effective, and profitable channel will far outsell a direct-only sales strategy. Or perhaps this was a different time and a different set of circumstances.
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