Mindmatrix

JUNE 6, 2024

Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.

Conflict resolution and communication 45

Conflict resolution and communication Retail Channel strategies Successful channels 45

Mindmatrix

JUNE 11, 2024

Distributors take on the logistics of storing, shipping, and sometimes marketing products to retailers and other resellers. More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Are you fully committed and staffed for partner/channel GTM execution?

Channels and alliances 52

Channels and alliances Partnering capability and readiness Co-Alliance Partnership strategies 52

PLM Alliances

JUNE 3, 2020

Kleenex in facial tissues and Amazon in retail are great examples of the power of a first-mover advantage. Most importantly, they provide bandwidth, coverage, and risk-mitigation often unobtainable through direct resources. Companies chase product innovation because of its ability to redefine markets.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Sales leadership Risk mitigation 52