Channel strategies Risk mitigation Successful channels 
Mindmatrix
JUNE 6, 2024
Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.
Mindmatrix
JUNE 11, 2024
Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. Are you fully committed and staffed for partner/channel GTM execution?
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