Mindmatrix

JUNE 6, 2024

Understanding Channel Marketing Channel marketing is a strategic approach where businesses promote and sell their products or services through various distribution channels instead of directly to consumers. These channels might include wholesalers, retailers, distributors, value-added resellers (VARs), and agents.

Conflict resolution and communication 45

Conflict resolution and communication Retail Utilities Channel strategies 45

Mindmatrix

JUNE 11, 2024

Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. Are you fully committed and staffed for partner/channel GTM execution?

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Partnership strategies 52

ZinFi

NOVEMBER 20, 2023

Innovation: Partners often bring new ideas and perspectives that can lead to product improvements or innovative go-to-market strategies. Risk Mitigation: Diversifying your sales strategy through multiple partners can mitigate the risk of relying on a single sales channel.

Conflict resolution and communication 52

Conflict resolution and communication Channels and alliances Legal Collaboration 52