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Frank Rauch joins Channelnomics’ Changing Channels host Larry Walsh to discuss best practices for gaining top-down support from corporate executive leadership for channelstrategies and programs. Many corporate executives say that they couldn’t achieve their goals without channel partners’ contributions.
While I have addressed only five core factors that can affect channelsales in this article, there are many more that we could discuss tied to different verticals, regions, cultures, and the varying nature of the products and solutions.
There are several sales transformation tactics you should embrace: Expand your salesleadership measurement. How much confidence do you, and your senior leadership, have in your organization’s ability to achieve above industry-average, sustainable growth. For many companies, having partners means having scale.
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