The 2112 Group

AUGUST 24, 2021

A company that’s plying the emerging influencer channel is Zebra Technologies, which is supporting and enabling non-transactional partners such as independent hardware vendors, consultants, technology partners, and systems integrators through its Alliance Partners track.

Channels and alliances 52

Channels and alliances IT resellers IT resellers System integrators 52

Mindmatrix

MARCH 4, 2024

Typically found in the tech world, these collaborations often involve manufacturers and software companies partnering with third-party companies, who act as their channel partners, to reach wider markets, increase brand recognition, and simplify access to their offerings.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

ZinFi

NOVEMBER 20, 2023

System Integrators (SIs): These partners specialize in creating complex IT solutions by integrating multiple products from different vendors. They help ensure that all components of an IT system work together seamlessly. This could include installation services, additional hardware, or custom software applications.

Conflict resolution and communication 52

Conflict resolution and communication Channels and alliances Legal Collaboration 52

Tackle.io

MAY 11, 2023

We’ve realized that the channel strategy has to be there, otherwise we won’t be able to succeed together or separately.” We’re in the business of finding the pain point for our customers, and working with great partners like Optiv to find a holistic solution for them.

Channels and alliances 52

Channels and alliances Ecosystems Finance System integrators 52

Tackle.io

MAY 11, 2023

We’ve realized that the channel strategy has to be there, otherwise we won’t be able to succeed together or separately.” We’re in the business of finding the pain point for our customers, and working with great partners like Optiv to find a holistic solution for them.

Channels and alliances 52

Channels and alliances Ecosystems Finance System integrators 52

Magnetrix

JANUARY 24, 2023

Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channel strategies and programs ranging from start-up mode businesses, all the way to a $350M business. I might have a very robust channel strategy over a year, are these the right partners?

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Partnering capability and readiness 52

Impartner

JANUARY 17, 2018

I have built/managed Channel programs and have worked with hundreds of Channel vendors and partners over the years. The reason for their issues is always, invariably, the channel program, the channel strategy or, most often, the lack thereof. When recruiting resellers, “show them the money.”

Channel management 52

Channel management System integrators Channel strategies Utilities 52

Tackle.io

APRIL 27, 2021

Sanjay Mehta: And I think a lot of software providers choose where to start in their Marketplace journey by where they think they can get the best alignment with a field motion and with technology integration and things like that. And that means how do I sell with the Cloud providers themselves?

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Magnetrix

JUNE 16, 2022

Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Include the initial assessment in your channel strategy. Is it a global system integrator? Aired on June 14, 2022.

Channels and alliances 69

Channels and alliances System integrators Strategic alliances Strategic partnership 69

The 2112 Group

APRIL 27, 2021

During a recent Channel Focus conference, a poll of attendees – largely channel chiefs and other professionals – revealed a perception that distribution is becoming less effective in contributing to vendors’ channel strategies and go-to-market operations. They asked me what I thought. I didn’t know that.

Credit 52

Credit Banking Finance System integrators 52

Channel Insider

APRIL 24, 2025

Why channel partners are crucial to Fortras mission Sirajs role is dedicated to enabling channel partners working with Fortra to extend security to customers worldwide. He joined the company in October 2024 to deepen and expand Fortras partner ecosystem and overall channel strategy.

Channels and alliances 94

Channels and alliances System integrators Channel strategies Utilities 94

ZinFi

APRIL 30, 2025

Whether you are a new company or a global business, this guide will help you create a winning channel strategy. These may include managed service providers, value-added resellers, independent software vendors, system integrators, or telecom agents. It is better to focus on specific types of partners.

Ecosystems 52

Ecosystems System integrators Channel strategies 52

Channel Insider

MAY 2, 2025

Chris Bell named Sophos Senior VP of Global Channel, Alliances, and Corporate Development Cybersecurity solutions provider Sophos recently announced the appointment of Chris Bell as SVP of global channel, alliances, and corporate development, leading Sophos global channel strategy.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 52

Mindmatrix Blog

MARCH 26, 2025

Tools like Google Analytics, HubSpot, and PRM-integrated analytics can provide deep insights into partner-driven traffic and its impact. CRM & PRM Platforms A robust Partner Relationship Management (PRM) system integrated with a Customer Relationship Management (CRM) platform helps businesses track partner contributions in real-time.

Business partnerships 52

Business partnerships System integrators Collaboration Channel strategies 52

Tackle.io

NOVEMBER 2, 2023

Support for Channel Partners “[By bringing] our co-sell and AWS Marketplace motions together and streamlining that into Salesforce, our revenue, operations, and alliance teams can operate faster to accelerate and close deals.” We can hear you now asking “What if I already have a channel strategy—how does that integrate into Cloud GTM?”

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75