Peter Simoons

APRIL 21, 2024

Alliances are increasing in importance, used as a strategic tool to help organisations grow. Over 25 years ago Yves Doz and Gary Hamel wrote “No company can go it alone” as the opening statement of their book “Alliance Advantage: The Art of Creating Value Through Partnering”. People feel that they can just do alliances.

Partnership success 130

Partnership success Alliance partnership Channels and alliances Biotech 130

Mindmatrix

APRIL 1, 2024

Develop a partnership framework: Establish clear guidelines and criteria for selecting and evaluating potential partners. Define the scope of collaboration, roles and responsibilities, and expectations from both parties. Foster trust and transparency to lay the foundation for a successful partnership.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Impact

OCTOBER 15, 2021

Sales and marketing have long been viewed as the primary sources of business growth, but shifting consumer attitudes and behaviors towards brands, businesses, and advertising mean that these traditional channels are no longer enough to grow a business. Download our eBook ] : The ultimate guide to partnership marketing.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52

Impact

MARCH 17, 2025

” Today’s consumer journey reveals a complex web of touchpoints spanning digital and physical channels. Get the full report Building trust through authentic partnerships With traditional advertising losing effectiveness and consumer research becoming more complex, brands need a new approach. While 83.8% And guess what?

Channels and alliances 40

Channels and alliances Co-Alliance Retail Engineering 40