Tackle.io

JUNE 9, 2023

Although Cloud Marketplaces — and your listing — are an essential part of the revenue puzzle, they’re actually pieces of a larger Cloud go-to-market strategy, which is a strategy for leveraging the Cloud Provider ecosystems to drive revenue. Read more: What Is Cloud Go-to-Market? From there it becomes ‘draft status’ and I review it.

Co-Alliance 98

Co-Alliance Channels and alliances Strategic partnership Credit 98

PLM Alliances

MARCH 3, 2022

Partner programs allow you to engage with your partner ecosystem at scale; therefore, your investment into your programs can potentially yield significant results in partner engagement, capability growth, increased capacity, and customer value add. Increased access to your field and other partners in the ecosystem. Sandbox access.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Credit Legal 52

PLM Alliances

MARCH 3, 2022

Partner programs allow you to engage with your partner ecosystem at scale; therefore, your investment into your programs can potentially yield significant results in partner engagement, capability growth, increased capacity, and customer value add. Increased access to your field and other partners in the ecosystem. Sandbox access.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Credit Legal 52

Impact

NOVEMBER 11, 2021

Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own. Is affiliate marketing an effective distribution channel for SaaS?

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

PLM Alliances

OCTOBER 23, 2022

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Channel Chats Episode 2: Partner Insights From a Cloud Leader.

Channels and alliances 40

Channels and alliances Partnering capability and readiness Channel strategies Ecosystems 40

Tackle.io

FEBRUARY 24, 2022

Todd Osborne , Tackle advisor and former alliances and channel lead for New Relic , shares his top 10 truths about listing, selling, and scaling with the Cloud Marketplaces. Cloud Marketplace is less about the traditional “buy and sell” relationship and more about choosing to join the ecosystem of AWS, Azure, GCP, and/or Red Hat.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Credit 52

Tackle.io

FEBRUARY 24, 2022

Todd Osborne , Tackle advisor and former alliances and channel lead for New Relic , shares his top 10 truths about listing, selling, and scaling with the Cloud Marketplaces. . Alliances and partner leaders need to reset expectations around Marketplace for business units who aren’t regularly interacting in this world.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Credit 52

Phoenix Consulting Group

NOVEMBER 23, 2021

A Salesforce Alliance manager, Gary recounts a story that during a sales team meeting he had with a Salesforce partner, that was the only answer he got. Although I would love to take credit for that quote, it was actually the response of VP of sales when a partner described their value proposition as “we do everything”.

Credit 97

Credit Alliance management Partner ready System integrators 97

Tackle.io

FEBRUARY 8, 2022

Director, Technology & Strategic Alliances. Customers, ISVs, and channel partners are drawn to the ecosystem and the gravity is strong. Part of the credit absolutely goes to our partnership with Tackle and AWS Marketplace.” Right away I knew partnering with Tackle and the AWS Marketplace was a no-brainer.

Channels and alliances 52

Channels and alliances Strategic alliances Engineering Credit 52

Tackle.io

FEBRUARY 8, 2022

Director, Technology & Strategic Alliances. Customers, ISVs, and channel partners are drawn to the ecosystem and the gravity is strong. Director, Technology & Strategic Alliances. Part of the credit absolutely goes to our partnership with Tackle and AWS Marketplace.”. Michael Musselman.

Channels and alliances 52

Channels and alliances Strategic alliances Engineering Credit 52

Tackle.io

JUNE 9, 2021

From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. To earn the attention of these alliances, you have to believe you can deliver real and lasting value to your partner and to their ecosystem of partners and customers. Riding on the Shoulders of Giants.

Co-Alliance 52

Co-Alliance Channels and alliances Credit Legal 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. I thought that people would come in, basically swipe their credit card or their Amazon EDP, we’d have an agreement. And it was a head count, who was Global Alliances management, focused on this.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Credit 52

Tackle.io

MARCH 23, 2022

I joined Tugboat Logic as a VP of alliances and channels since early 2021. My role is to build a global network of technology alliances, channel resellers, MSP advisory firms, as well as a network of auditors that can help us and help our mutual customers implement the audit readiness and compliance automation solution.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Engineering 52

Tackle.io

OCTOBER 27, 2021

A lot of times that owners sits in a partnership or alliances role. I joined the company in the summer of this year, so July timeframe, and obviously now the task I have is to figure out the ecosystem vision and strategy and how we’re going to go to market and scale and leverage are the two words time and again.

Channels and alliances 52

Channels and alliances Legal Ecosystems Banking 52

Tackle.io

AUGUST 31, 2022

I don’t think it’s this… The parallel I look at is, if I’m going to get cash back on a credit card for buying something, I’m going to use that credit card versus the non cash back mechanism. John Jahnke: I love that credit card analogy. David Schneider: Yeah.

Finance 52

Finance Credit Co-Alliance Channels and alliances 52

Tackle.io

AUGUST 31, 2022

I don’t think it’s this… The parallel I look at is, if I’m going to get cash back on a credit card for buying something, I’m going to use that credit card versus the non cash back mechanism. John Jahnke: I love that credit card analogy. David Schneider: Yeah.

Finance 52

Finance Credit Co-Alliance Channels and alliances 52

Tackle.io

SEPTEMBER 12, 2022

She’s the head of VC & startup ecosystems for the Americas at Google Cloud. Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take?

Credit 52

Credit Co-Alliance Ecosystems Channels and alliances 52

PartnerTap

OCTOBER 19, 2021

While Benioff is not credited with creating software as a service, he is considered one of its earliest adopters and biggest proponents. In a New York Times article from 2004, author Gary Rivlin stated, “ Mr. Both of our founders knew the challenges of finding partner-led deals because they had each spent 15 years working in channel sales.

Co-Alliance 130

Co-Alliance Channels and alliances Credit Alliance management 130

Tackle.io

NOVEMBER 2, 2023

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Customer demand to purchase solutions including multiple products and services will drive innovation from the channel.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. .

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. .

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52