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The modern ecosystem The technology industry is evolving—consumers are changing, and with them the buyer’s journey. Traditionally, the notion of the channel was a resale partnership focused on the point of transaction. To understand and grow your ecosystem, you first need to evaluate it to identify opportunities for optimization.
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Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. What is a channel leader left to do?
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