ZinFi

MAY 29, 2017

Most large organizations selling through a channel rely either on a distributor or a wholesaler, but rarely take a structured approach to driving partner marketing. This is truly a missed opportunity in channel marketing.

Channels and alliances 52

Channels and alliances Co-Alliance Legal System integrators 52

Tackle.io

MAY 16, 2023

Successful co-selling — and Cloud GTM — requires the support of sales, alliances, finance, operations, marketing, IT, product, and legal teams. Once your tiger team nails what good looks like, invest in your Cloud GTM team to scale co-sell and Marketplace selling.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

ZinFi

MARCH 20, 2023

What Is Channel Management? The word channel indicates a passageway through which something flows. These channel partners act as a kind of mechanism that enables the orderly flow or distribution of products and services from the vendor to the end customer.

Channel management 52

Channel management Channels and alliances Credit Finance 52

Chaneltivity

APRIL 27, 2024

Why does global channel management matter? So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell. But there’s an inherent risk to doing this. The solution? Partnerships.

Channel management 52

Channel management Channels and alliances Co-Alliance Partnering capability and readiness 52

Tackle.io

OCTOBER 22, 2022

However, Cloud Marketplaces have changed the rules of the game: Cloud Marketplaces have evolved from transaction vehicles to become a leading revenue channel for companies of all sizes and industries. Selling software has traditionally been a painful process, involving legal, security, finance, and vendor management departments, among others.

Channels and alliances 52

Channels and alliances Co-Alliance Legal Finance 52

Tackle.io

OCTOBER 22, 2022

However, Cloud Marketplaces have changed the rules of the game: Cloud Marketplaces have evolved from transaction vehicles to become a leading revenue channel for companies of all sizes and industries. Selling software has traditionally been a painful process, involving legal, security, finance, and vendor management departments, among others.

Channels and alliances 52

Channels and alliances Co-Alliance Legal Finance 52

Tackle.io

DECEMBER 22, 2022

However, Cloud Marketplaces have changed the rules of the game: Cloud Marketplaces have evolved from transaction vehicles to become a leading revenue channel for companies of all sizes and industries. Selling software has traditionally been a painful process, involving legal, security, finance, and vendor management departments, among others.

Channels and alliances 52

Channels and alliances Co-Alliance Legal Finance 52

Zift Solutions

NOVEMBER 1, 2022

What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. When looking at the people and organizational elements of new channel models, we have seen the largest technology companies make significant changes.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Zift Solutions

OCTOBER 25, 2023

The checklist of to-dos is long, but one to-do that must not be overlooked is setting up effective channel operations to meet the needs of the range of partners within your partner ecosystem. What are channel operations and their vital role in partner program management?

Channels and alliances 52

Channels and alliances Channel management Ecosystems Channel strategies 52

Tackle.io

MAY 20, 2021

Michael Bull , Director of Strategic Alliances for Fivetran, and Eric Elias , Operations Lead at Astronomer, joined Tackle COO Sanjay Mehta for a webinar all about Organizing for Success with Cloud Marketplaces. . Marketplace now sits within our alliances team, which lives in the sales organization,” Michael said.

Channels and alliances 59

Channels and alliances Legal Finance Strategic alliances 59

Tackle.io

NOVEMBER 17, 2022

When talking about Cloud Marketplaces with your leadership, emphasize that Cloud Marketplaces aren’t just another channel, but rather an integral piece of a larger Cloud go-to-market strategy that requires new skills of sales teams and leaders. It’s not a single person’s decision. I would make sure that you have the proper representation. “I

Channels and alliances 59

Channels and alliances Finance Legal Business development 59

Tackle.io

FEBRUARY 22, 2022

Dataiku struggled for months to coordinate the engineering, legal, sales, and accounting processes that needed to be put in place and approved to launch. That meant there was no way for Dataiku’s finance teams to book a deal completed through the Marketplace. The path to the initial listing proved complex.

Channels and alliances 52

Channels and alliances Legal Banking Engineering 52

Tackle.io

FEBRUARY 22, 2022

Dataiku struggled for months to coordinate the engineering, legal, sales, and accounting processes that needed to be put in place and approved to launch. That doesn’t even include getting input from our stakeholders in legal, order processing, pricing, operations, development, marketing, and more — all of whom have limited bandwidth.” . “We

Channels and alliances 52

Channels and alliances Legal Banking Engineering 52

Tackle.io

NOVEMBER 17, 2022

When talking about Cloud Marketplaces with your leadership, emphasize that Cloud Marketplaces aren’t just another channel, but rather an integral piece of a larger Cloud go-to-market strategy that requires new skills of sales teams and leaders. It’s not a single person’s decision. I would make sure that you have the proper representation. “I

Channels and alliances 52

Channels and alliances Finance Legal Business development 52

Mindmatrix

MAY 20, 2024

Intellectual property disputes: Clarify ownership and usage rights of technology to prevent legal conflicts. Distribution and Referral Partnership: Distribution partnerships involve leveraging distribution channels of other companies to reach a broader audience. Mutual Buy-in You must qualify to quantify.

Fintech 52

Fintech Co-Alliance Banking Channels and alliances 52

Tackle.io

APRIL 27, 2021

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. . Shelly Landsmann, VP of International Sales & Global Alliances, Sisense. Alliances . Alliance managers .

Co-Alliance 59

Co-Alliance Channels and alliances Global alliance Engineering 59

ZinFi

SEPTEMBER 11, 2023

Successful PRM implementation requires collaboration between dealers, vendors, and channels. Keeping information updated within the PRM system helps with decision-making regarding channel partners. Investing in compatible software and providing support and training are essential for PRM success.

Business partnerships 52

Business partnerships Channels and alliances Alliance management Ecosystems 52

Tackle.io

SEPTEMBER 28, 2023

For Commvault, it was crucial to leverage channel partners as part of the company’s Cloud GTM strategy. “We’re We’re a very channel oriented company,” said Thad. What happens when a channel partner shows up?’” When we first started going to market, we felt like that was gonna be a hindrance versus a value.”

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Legal 52

Tackle.io

AUGUST 15, 2023

For companies that already have established routes to market (direct, channel, PLG, etc.), Top sellers get every function of their org on board From the C-suite to the sales team to ops, legal, finance, marketing… Cloud GTM is a route to market that requires all hands on deck. This is true of any go-to-market strategy.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Legal 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Tackle.io

APRIL 27, 2021

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. The experiences of a company preparing its first listing differ from those of a company with greater Marketplace maturity.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Tackle.io

OCTOBER 26, 2022

For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Impact

AUGUST 5, 2022

Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. What’s the Channel Hotter Than Paid Search? Brands that want to quickly and successfully get their partnership marketing program up and running may enlist the help of a specialized agency that focuses on the channel.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Partnership management Construction 52

Impact

OCTOBER 15, 2021

Sales and marketing have long been viewed as the primary sources of business growth, but shifting consumer attitudes and behaviors towards brands, businesses, and advertising mean that these traditional channels are no longer enough to grow a business. Deep dive into channel partnerships. Increased conversion rates.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52

Jake Jorgovan

FEBRUARY 2, 2024

In recent years, Chris has channeled his passion into event production, working with a prestigious roster of clients, including Morgan Stanley, NBCUniversal, and UBER. Loren is renowned for his expertise in all aspects of hospitality finance and digital marketing, making him an indispensable resource for professionals in revenue management.

Co-Alliance 130

Co-Alliance Retail Energy Strategic partnership 130

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. Conclusion. Digital River.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. “Okay, well, go make it happen.”

Channels and alliances 52

Channels and alliances Co-Alliance Finance Engineering 52

Tackle.io

AUGUST 31, 2022

It’s fun having finance people on a sales call, I love this. And I’ve been in finance for very large public companies to very small startups. And as they’ve grown and become more strategic and larger in scale, they have transitioned to finance and procurement ownership. Welcome, welcome.

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

AUGUST 31, 2022

It’s fun having finance people on a sales call, I love this. And I’ve been in finance for very large public companies to very small startups. And as they’ve grown and become more strategic and larger in scale, they have transitioned to finance and procurement ownership. Welcome, welcome.

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

OCTOBER 27, 2021

We just took our series B financing so we’re pretty early stage, but we’re focused on bringing authorization everywhere. A lot of times that owners sits in a partnership or alliances role. My name’s Ben Rice. Thank you all for joining us today. It’s a pleasure to speak with you. There’ll be an owner.

Channels and alliances 52

Channels and alliances Legal Banking Ecosystems 52

ZinFi

MARCH 22, 2024

Lead Generation and Nurturing : Effective lead generation involves attracting potential customers through various SEO, paid advertising, and social media channels. This might involve investing in new technologies, experimenting with emerging digital marketing channels, or updating product offerings to meet changing market needs.

High tech 52

High tech Partnering capability and readiness Channels and alliances Collaboration 52

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. By and large, our predictions last year hit the mark, and we’ve continued to see rapid growth for this channel.

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. By and large, our predictions last year hit the mark, and we’ve continued to see rapid growth for this channel.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. By and large, our predictions last year hit the mark, and we’ve continued to see rapid growth for this channel.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

JUNE 30, 2023

But the good news is that Cloud GTM complements multiple routes to market, including direct, channel, consumption-based pricing, product-led growth, and Cloud Marketplaces — without the need to overhaul existing operations to provide the right experience for buyers. Security and compliance/operational and finance mitigations.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52