Chaneltivity

APRIL 27, 2024

Why does global channel management matter? So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza , Trish Rilling , and Todd DeBell. But there’s an inherent risk to doing this. The solution? Partnerships.

Channel management 52

Channel management Channels and alliances Co-Alliance Partnering capability and readiness 52

Tackle.io

MAY 11, 2023

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?

Channels and alliances 52

Channels and alliances Ecosystems Finance System integrators 52

Tackle.io

MAY 11, 2023

In the early days of Cloud Marketplaces, both ISVs and channel partners wrestled with ambiguity over how the Marketplace would affect software sales. For many, Marketplaces looked competitive to the channel and both channel partners and ISVs were initially resistant to the idea of integrating. What role would the reseller play?

Channels and alliances 52

Channels and alliances Ecosystems Finance System integrators 52

Zift Solutions

OCTOBER 12, 2023

Let’s look closer at the “retention channel” and how to leverage it for B2B revenue growth. What is the retention channel? ” More recently, he refers to these motions as Influence, Land and Expand , which gives the retention channel a larger role in not only retaining but also growing accounts.

Channels and alliances 40

Channels and alliances Partnering capability and readiness Ecosystems Finance 40

Tackle.io

JULY 13, 2023

Additionally, C-suite support makes it much easier to break down silos and get your alliances , revenue , finance , and other teams talking — another important facet of a successful Cloud GTM strategy. The plan should include key KPIs, along with processes for aligning key stakeholders—notably sales, finance, marketing, and alliances.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Ecosystems 52

Tackle.io

DECEMBER 21, 2023

Tackle Offers : Simplify the process for sales, finance, and operations teams to create, send, track, and book custom Marketplace offers in a single application. Our Coaches offer tailored enablement sessions for your field sellers, exploring how to best leverage Cloud GTM as a channel. Customized enablement to drive sales efficiency.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

ZinFi

FEBRUARY 27, 2024

Through-Channel Marketing Automation (TCMA): TCMA is critical in empowering partner ecosystems, enabling brands to manage and automate their marketing programs effectively. Strategic Alliance : Co-selling with partners creates a strategic alliance where each party brings unique value propositions, customer networks, and market expertise.

Conflict resolution and communication 52

Conflict resolution and communication Co-Alliance Channels and alliances Insurance 52

ZinFi

AUGUST 19, 2024

Companies are now focusing more on localized innovation and strategic regional alliances. Regional Partnerships: Forming strategic alliances with local partners to enhance market penetration and customer engagement. This can include newsletters, webinars, and regular meetings.

Conflict resolution and communication 52

Conflict resolution and communication Ecosystems Co-Alliance Channels and alliances 52

Tackle.io

APRIL 27, 2021

Lots of you joining the webinar, so thanks for tuning in today. So thank you, everybody, for joining this tackle webinar today. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Sounds good.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. This primer has proven to be a valuable resource for DataStax. “It

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Ecosystems 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Meeting the customers where they prefer to buy.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Ecosystems 52

Tackle.io

OCTOBER 20, 2023

Our cloud business has been mainstreamed into our alliance’s organization, and it’s just a core part of the DNA of our go-to-market,” said Jessica. Nowadays, customers are educating themselves through documentation, videos, and webinars. “It’s not a ‘one and done’ thing.”

Co-Alliance 64

Co-Alliance Channels and alliances Engineering Ecosystems 64

Tackle.io

SEPTEMBER 1, 2021

Otherwise, enjoy the webinar and we’ll talk soon. And Erika knows that I hate presentations, so she always does me a solid and doesn’t make me go through slides whenever I do webinars. So, if you’re a student of Tackle webinars, you know I rarely am flipping through slides. Don Addington: Thanks, Erika.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Engineering 52

Tackle.io

MARCH 23, 2022

Lauren Newby: (silence) Lauren Newby: A few seconds as I see a few more people jumping in to join us here for the webinar today. Lauren Newby: So just a quick shout out, you’ve already signed up for this webinar, but what are we talking about today? I joined Tugboat Logic as a VP of alliances and channels since early 2021.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Engineering 52

Jake Jorgovan

FEBRUARY 2, 2024

His ability to distill complex concepts into actionable strategies has reached over 1 million leaders worldwide through videos, webinars, and seminars. In recent years, Chris has channeled his passion into event production, working with a prestigious roster of clients, including Morgan Stanley, NBCUniversal, and UBER.

Co-Alliance 130

Co-Alliance Retail Energy Strategic partnership 130

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. Conclusion. Digital River.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

ZinFi

MARCH 22, 2024

Content marketing allows high-tech manufacturers to provide this information through whitepapers, case studies , blogs , and webinars. Lead Generation and Nurturing : Effective lead generation involves attracting potential customers through various SEO, paid advertising, and social media channels.

High tech 52

High tech Partnering capability and readiness Channels and alliances Collaboration 52

Tackle.io

AUGUST 31, 2022

It’s fun having finance people on a sales call, I love this. And I’ve been in finance for very large public companies to very small startups. And as they’ve grown and become more strategic and larger in scale, they have transitioned to finance and procurement ownership. Welcome, welcome.

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

AUGUST 31, 2022

It’s fun having finance people on a sales call, I love this. And I’ve been in finance for very large public companies to very small startups. And as they’ve grown and become more strategic and larger in scale, they have transitioned to finance and procurement ownership. Welcome, welcome.

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

OCTOBER 27, 2021

We just took our series B financing so we’re pretty early stage, but we’re focused on bringing authorization everywhere. A lot of times that owners sits in a partnership or alliances role. A bunch of questions around channel and disti and working with channel and cost of channel.

Channels and alliances 52

Channels and alliances Legal Banking Ecosystems 52

Tackle.io

SEPTEMBER 12, 2022

Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take? I came from finance, previously, so I’ll say it in that regard.

Credit 52

Credit Co-Alliance Ecosystems Channels and alliances 52

Jake Jorgovan

JANUARY 1, 2025

His ability to distill complex concepts into actionable strategies has reached over 1 million leaders worldwide through videos, webinars, and seminars. In recent years, Chris has channeled his passion into event production, working with a prestigious roster of clients, including Morgan Stanley, NBCUniversal, and UBER.

Co-Alliance 130

Co-Alliance Retail Strategic partnership Energy 130