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Transitioning to Partnerships: Why and How to Make the Switch

Chaneltivity

Canalys : a leading global technology market analyst firm with a distinct channel focus. SaaS Alliance : A one-stop-shop of resources, content, and learning materials for those in SaaS. Establishing clear communication channels and ensuring that both parties shared a common vision became crucial to overcoming these obstacles.

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Redefining Channel Management Through A Unified Lens

ZinFi

Weve already explored in multiple earlier articles the complexity of channel management. Weve also written about how global market requirements can have a tremendous impact on channel policies and programs, and on how a company goes to market.

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Accelerate Channel Revenue with Smarter Program Choices

Channel Incentive Best Practices

Channel Mechanics is delighted to announce registration for their forthcoming Webinar: “ Accelerate Channel Revenue with Smarter Program Choices ” with guest speakers, Natalia Vianden , Director Global Channel Programs at Extreme Networks, A.J. – How to operationalize channel programs for the different maturity stages.

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7 Ways to Drive Channel Marketing via Distribution

ZinFi

Most large organizations selling through a channel rely either on a distributor or a wholesaler, but rarely take a structured approach to driving partner marketing. This is truly a missed opportunity in channel marketing.

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Channel Glitterati Unite to Help Shape Global, Regional and Industry Channel Agendas and Share Best Practices

Impartner

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Click here to sign up for the webinar.

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Challenges of Channel Management

ZinFi

Introduction Channel management is complex primarily because of what it tries to manage. Challenges Channel partners are companies, not people. Channel partners do not report to vendors. Channel partners have their own priorities. Lets take a moment to explore those challenges. That reporting relationship is indirect.

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BTD BRINGS M&A DISCIPLINES TO ASAP

BTD Consulting

Leading alliances to the next level requires more than doing the same things better. Alliance management practice can be complemented by analytic rigor, systems logic, and AI. This commitment positions BTD to help ASAP members drive alliance management to a new level of performance. ASAP and its members have led this success.