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Canalys : a leading global technology market analyst firm with a distinct channel focus. SaaS Alliance : A one-stop-shop of resources, content, and learning materials for those in SaaS. Establishing clear communication channels and ensuring that both parties shared a common vision became crucial to overcoming these obstacles.
Weve already explored in multiple earlier articles the complexity of channel management. Weve also written about how global market requirements can have a tremendous impact on channel policies and programs, and on how a company goes to market.
Channel Mechanics is delighted to announce registration for their forthcoming Webinar: “ Accelerate Channel Revenue with Smarter Program Choices ” with guest speakers, Natalia Vianden , Director Global Channel Programs at Extreme Networks, A.J. – How to operationalize channel programs for the different maturity stages.
Most large organizations selling through a channel rely either on a distributor or a wholesaler, but rarely take a structured approach to driving partner marketing. This is truly a missed opportunity in channel marketing.
New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Click here to sign up for the webinar.
Introduction Channel management is complex primarily because of what it tries to manage. Challenges Channel partners are companies, not people. Channel partners do not report to vendors. Channel partners have their own priorities. Lets take a moment to explore those challenges. That reporting relationship is indirect.
Leading alliances to the next level requires more than doing the same things better. Alliance management practice can be complemented by analytic rigor, systems logic, and AI. This commitment positions BTD to help ASAP members drive alliance management to a new level of performance. ASAP and its members have led this success.
Introduction to B2B Marketing In the rapidly evolving business world, understanding the nuances of B2B (Business-to-Business) marketing is becoming increasingly crucial, especially for companies aiming to excel in the high-tech industry. Why is B2B marketing important for high-tech manufacturers?
Leading alliances to the next level requires more than doing the same things better. Alliance management practice can be complemented by analytic rigor, systems logic, and AI. This commitment positions BTD to help ASAP members drive alliance management to a new level of performance. ASAP and its members have led this success.
With McCurdy’s appointment, current CRO and former Channel Chief of Akamai Mark Rogers shifts focus to strategic customer relationships and building the company’s strategic alliances and fast-growing global network of channel partners.
Almost every hightech company does an annual partner survey. The other key element to creating a meaningful partner satisfaction survey is creating a successful partner business proposition , which is the value the channel receives from selling your company’s products and solutions. Let us avoid that trap.
At a glance, you can know how many partners are registering deals, what marketing content is resonating with the channel, and whether or not your partners are getting certified.” Take a Hard Look at Your Existing Partner Base Not all partner portals serve all types of channel partners. Experience. Product value.
Wang, who has already made his mark in the Utah high-tech community as president and CEO of local software powerhouse LANDesk Software, will lead the fast-growing PRM market leader as the new chairman and CEO. In January TreeHouse reported that the company’s total overall 2014 revenue grew 49 percent over 2013.
Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. Conclusion. Digital River.
Mindmatrix has formed a strategic partnership with e2open , the connected supply chain SaaS platform with the largest multi-enterprise network, to provide high-tech, industrial, and automotive companies with a platform to manage their channel operations, enabling customers to drive growth through every channel touchpoint.
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