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Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Partner capacity versus partner scoring.
Some of the most successful businesses, from start-ups to well-established companies, understand that partnerchannels are more important than ever. They know an effective go-to-market strategy includes partners, not just your internal teams. Articulate a compelling partner business proposition. At the right time.
Some of the most successful businesses, from start-ups to well-established companies, understand that partnerchannels are more important than ever. They know an effective go-to-market strategy includes partners, not just your internal teams. Articulate a compelling partner business proposition. At the right time.
Traditionally, the notion of the channel was a resale partnership focused on the point of transaction. However, to address their customers’ growing need for holistic solutions, organizations are now developing ecosystems comprised of collaborative partners who work together to deliver a unified solution.
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. What is a channel leader left to do?
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. What is a channel leader left to do?
Previously on this #partnerreadiness blog series, Gary Lam and I discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partnerreadiness. Quite literally.
Getting to scale means creating repeatability in the business and for your partners. In our continuing Partner-Ready Series, my colleague, Gary Lam and I have repeatedly underscored the importance of creating a repeatable sales model. Consequently, a bad reputation may lead to a reduction in lead referrals.
Previously on this Channel Jumpstart blog series, Gary Lam and I have discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partnerreadiness. Quite literally.
How and where channelpartners research and vet vendors. What channelpartners look for in a new partnership. Communities used by channelpartners to vet vendor products. Red Flags Partners See When Vetting a Vendor. Green Flags Partners Look For When Vetting a Vendor. Aired on October 3, 2022.
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