article thumbnail

Account Mapping: Six Critical Insights to Drive Ecosystem Revenue

PartnerTap

Running an alliance team is not an easy task. On the one hand, alliance managers have to push sales leaders to make their sales teams work with partners to drive more pipeline. Alliance teams are tasked with hitting exponential numbers year after year and finding that new pipeline is difficult. Who are our mutual customers?

article thumbnail

COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. We have to work harder to not only maintain but grow our partner ecosystems. A company and its partners must be held accountable in order to keep Alliances on track.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Ecosystem Orchestration and Why is it Important?

Mindmatrix

Ecosystem orchestration refers to the strategic management and coordination of interdependent organizations, technologies, and processes to drive seamless collaboration, innovation, and value creation. The Need for Ecosystem Orchestration Modern sales and marketing strategies extend far beyond traditional reseller and distributor models.

article thumbnail

7 Tips for Building an Effective Co-sell Program

PartnerTap

Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status with the promise of access to their field teams.

article thumbnail

The Power of Global Innovation Ecosystems in Practice

EGA

This is the idea behind Innovation Ecosystems — an “interconnected system” or a working group through which individuals with common goals, purpose, or challenges openly share, collaborate, learn, and co-create new opportunities. One such innovation ecosystem is the Executive Growth Alliance.

article thumbnail

Ingram Micro Promotes Sanjib Sahoo to President of Global Platform Group

Channel Insider

This has excited many of Ingram Micros channel partners and promises to deliver a personalized experience that shifts how the wider ecosystem approaches technology solutions for end customers. We want to become the platform ecosystem that enables the entire channel, from partners to vendors, that drives value for everyone, Sahoo said.

article thumbnail

What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

It’s important to have channel and alliance leaders who know how to work in the digitized landscape. As a result, companies are moving to an ecosystem model that is filled with different types of partnerships to fulfill multiple customer needs. Leadership. They need to make sure tech is a value add and is adopted by their team.