Tackle.io

JUNE 9, 2023

Although Cloud Marketplaces — and your listing — are an essential part of the revenue puzzle, they’re actually pieces of a larger Cloud go-to-market strategy, which is a strategy for leveraging the Cloud Provider ecosystems to drive revenue. They view the Marketplace as a series of check-boxes on the way to co-sell,” he says.

Co-Alliance 98

Co-Alliance Channels and alliances Strategic partnership Credit 98

Mindmatrix

NOVEMBER 9, 2023

Personalized video assets are one of the many industry-firsts by Mindmatrix Pittsburgh, PA: Partner marketing and sales enablement service provider, Mindmatrix has taken its platform Bridge’s personalized asset generation and co-branding capabilities to a whole new level with its video personalization feature.

Ecosystems 40

Ecosystems Co-Alliance Channels and alliances Marketing alliance 40

Mindmatrix

FEBRUARY 13, 2024

These partner, product and solution locators are equipped with powerful buyer-driven search engines that allow end-customers to search the platform database and locate the partner (seller), product or solution that meets their requirements. It empowers you to collaborate and grow with your entire sales ecosystem. Mindmatrix Bridge 5.0

Ecosystems 45

Ecosystems Channels and alliances Co-Alliance Engineering 45

Impartner

JUNE 3, 2016

Impartner’s channel expansion is led by Impartner Senior Vice President of Sales and Strategic Alliances Mark Rogers, who recently joined the company from Akamai, where he was Channel Chief for the Americas. With Gorilla, Vendor Partners anywhere in the world are supported in co-marketing by a local Gorilla expert.

Ecosystems 40

Ecosystems Co-Alliance Channels and alliances Strategic alliances 40

Tackle.io

OCTOBER 20, 2023

The good news is that Cloud GTM offers a particularly effective way for companies to weather an economic rough patch, and better yet, opens new doors for future growth—especially through a solid strategy that leverages co-sell and the Cloud Marketplaces. Co-sell and Marketplace are very much interconnected,” Jessica said.

Co-Alliance 64

Co-Alliance Channels and alliances Engineering Ecosystems 64

Tackle.io

NOVEMBER 11, 2022

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. Microsoft recommended Tackle as the fastest path to creating Datometry’s Marketplace presence.

Co-Alliance 52

Co-Alliance Finance Ecosystems Engineering 52

Tackle.io

NOVEMBER 11, 2022

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. co-sell program and relationship with Cloud partners. Co-selling Benefits the Whole Ecosystem. Head of Microsoft Alliance.

Co-Alliance 52

Co-Alliance Finance Ecosystems Engineering 52

Tackle.io

OCTOBER 18, 2022

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. co-sell program and relationship with Cloud partners. Co-selling Benefits the Whole Ecosystem. Head of Microsoft Alliance.

Co-Alliance 52

Co-Alliance Finance Engineering Ecosystems 52

Tackle.io

JUNE 30, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Clearly, economic headwinds seem to have little effect on the growth of Cloud Marketplaces and cloud ecosystems.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Co-selling versus re-selling with partners. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Channel management 52

Tackle.io

SEPTEMBER 28, 2023

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. Here are some of their tips and observations.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Legal 52

PLM Alliances

MAY 16, 2020

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Reach out to all of the ecosystems,” she said. AWS will help you.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Ecosystems 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Read more: Co-selling 101 for Startups: Stand Out in a Crowded Field.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Ecosystems 52

Tackle.io

MAY 10, 2022

And through co-selling – a strategic sales alignment between Independent Software Vendors (ISVs) and Cloud Providers (CPs) – startups can build serious traction. What exactly is co-selling? In a co-selling relationship, the Cloud Provider’s sales team will provide leads to the ISV or recommend the ISV’s product to cloud buyers.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Tackle.io

MAY 10, 2022

And through co-selling – a strategic sales alignment between Independent Software Vendors (ISVs) and Cloud Providers (CPs) – startups can build serious traction. . What exactly is co-selling? In a co-selling relationship, the Cloud Provider’s sales team will provide leads to the ISV or recommend the ISV’s product to cloud buyers.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Zift Solutions

MARCH 16, 2022

Channel Partners Conference and Expo Alliance of Channel Women @ CPExpo SaaS Connect B2B Summit Women of the Channel (West & East) 1. Alliance of Channel Women: ACWConnect Live! We have vital information to share necessary for scaling your business, maintaining a healthy partner ecosystem, and surpassing your 2022 revenue goals.

Channels and alliances 52

Channels and alliances Co-Alliance Channel leadership Successful channels 52

Zift Solutions

DECEMBER 5, 2023

Meanwhile, partner program leaders are beginning to operationalize partner ecosystem models to influence more sales and retain more customers. Its a strategy that taps into the power of your ecosystem. Partner Tiers Are Becoming Less Relevant in the Partner Ecosystem Era The effectiveness of medal-level (e.g.,

Channels and alliances 52

Channels and alliances Ecosystems Co-Alliance Engineering 52

Tackle.io

OCTOBER 6, 2023

Companies that find the most success with Cloud GTM have done so because they’ve engineered their products to complement the cloud ecosystem. On top of that, successful co-selling is absolutely dependent upon a cooperative relationship with the Cloud Provider, clarified and evangelized through a “better together” story.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Strategic partnership 52

Tackle.io

MAY 10, 2022

And through co-selling – a strategic sales alignment between Independent Software Vendors (ISVs) and Cloud Providers (CPs) – startups can build serious traction. What exactly is co-selling? In a co-selling relationship, the Cloud Provider’s sales team will provide leads to the ISV or recommend the ISV’s product to cloud buyers.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Tackle.io

OCTOBER 26, 2022

Sales, Marketing, and Alliances have to work together as an organization to lean into partner-led growth. Today, everyone acknowledges that ecosystems and Marketplaces are the future and they need to figure out how to be part of this future. Everyone has a finite number of engineers and product people.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

PLM Alliances

AUGUST 21, 2022

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Tackle.io

NOVEMBER 16, 2023

As always, Tackle will be there, so be sure to drop by Booth # 259 or drop by our meeting space at the Grand Lux in the Venetian and say hello! Whether you’re a seasoned Marketplace and co-selling expert or a newbie, there are plenty of sessions (and networking opportunities) to attend this year. – 9:00 p.m. – 10:30 a.m.

Co-Alliance 59

Co-Alliance Channels and alliances Government Strategic partnership 59

Mindmatrix

FEBRUARY 2, 2024

It involves creating partnerships, alliances, and collaborations to enhance business growth, expand market reach, and drive innovation. This pivotal shift paves the way for a fresh suite of methodologies and tools specifically engineered to transform passive partners into proactive, results-driven sellers.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Ecosystems 52

Mindmatrix

JUNE 11, 2024

The data shows that customers who engage with the partner ecosystem see higher satisfaction and retention rates. More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. So, let’s say it does make sense to move to the next step of leveraging the partner/channel ecosystem.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Co-Alliance Partnership strategies 52

Mindmatrix

JUNE 4, 2024

BridgeAI is an AI-powered, Chat-based, Marketing, Sales and Partner Analytics Tool Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has unveiled a significant enhancement to its PRM software with the integration of BridgeAI.

Channels and alliances 40

Channels and alliances Co-Alliance Ecosystems Channel management 40

Tackle.io

APRIL 27, 2021

As your data engineers move data around, Apache Airflow is the one that can coordinate that. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. I’m running the Sales Operation Group here at Astronomer.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Chaneltivity

JUNE 26, 2024

Trish Rilling , Founder of Grititude, points out, “One of the biggest benefits to having a partner portal is that it gives you a 10,000-foot view of what’s going on in your partner ecosystem. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Alliance management 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

MARCH 23, 2022

I joined Tugboat Logic as a VP of alliances and channels since early 2021. My role is to build a global network of technology alliances, channel resellers, MSP advisory firms, as well as a network of auditors that can help us and help our mutual customers implement the audit readiness and compliance automation solution.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Engineering 52

Tackle.io

SEPTEMBER 12, 2022

She’s the head of VC & startup ecosystems for the Americas at Google Cloud. But so I was on this panel down in Miami, there was a first ever conference for this group called Partnership Leaders, which is a pretty cool group, for those of you that are in Alliance’s persona on the call today. Got to have innovation.

Credit 52

Credit Co-Alliance Ecosystems Channels and alliances 52

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. A lot of times even preparing for that kind of organic self-service drive-by purchase, when those aren’t actually the purchases that happen the most frequently, causes people to over-engineer. How many listings?

Channels and alliances 52

Channels and alliances Co-Alliance Finance Credit 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Utilities 52

TIM Review

JANUARY 31, 2021

Interest in conceptualizing the innovation process has received attention by researchers from multiple disciplines such as technology management, engineering, and strategy. Innovation processes have been the subject of studies by researchers from multiple disciplines, such as technology management, engineering, and strategy.

Government 52

Government Co-Alliance Engineering Telecommunications 52