PartnerTap

JANUARY 26, 2022

Forming an Alliance. This was the beginning of an alliance and partnership that eventually led to the founding of PartnerTap. Co-Founders. All three co-founders knew they needed feedback from their users and future clients, so they began beta testing with real salespeople and asking them about the UX and UI.

Channels and alliances 244

Channels and alliances Co-Alliance Channel management Ecosystems 244

Tackle.io

OCTOBER 20, 2023

The good news is that Cloud GTM offers a particularly effective way for companies to weather an economic rough patch, and better yet, opens new doors for future growth—especially through a solid strategy that leverages co-sell and the Cloud Marketplaces. Co-sell and Marketplace are very much interconnected,” Jessica said.

Co-Alliance 64

Co-Alliance Channels and alliances Engineering Ecosystems 64

Tackle.io

JUNE 30, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Clearly, economic headwinds seem to have little effect on the growth of Cloud Marketplaces and cloud ecosystems.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

NOVEMBER 11, 2022

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. Microsoft recommended Tackle as the fastest path to creating Datometry’s Marketplace presence.

Co-Alliance 52

Co-Alliance Finance Ecosystems Engineering 52

Tackle.io

NOVEMBER 11, 2022

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. co-sell program and relationship with Cloud partners. Co-selling Benefits the Whole Ecosystem. Head of Microsoft Alliance.

Co-Alliance 52

Co-Alliance Finance Ecosystems Engineering 52

Tackle.io

JUNE 9, 2023

Although Cloud Marketplaces — and your listing — are an essential part of the revenue puzzle, they’re actually pieces of a larger Cloud go-to-market strategy, which is a strategy for leveraging the Cloud Provider ecosystems to drive revenue. They view the Marketplace as a series of check-boxes on the way to co-sell,” he says.

Co-Alliance 98

Co-Alliance Channels and alliances Strategic partnership Credit 98

Tackle.io

SEPTEMBER 28, 2023

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. Here are some of their tips and observations.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Legal 52

Tackle.io

OCTOBER 18, 2022

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. co-sell program and relationship with Cloud partners. Co-selling Benefits the Whole Ecosystem. Head of Microsoft Alliance.

Co-Alliance 52

Co-Alliance Finance Ecosystems Engineering 52

Channel Insider

JANUARY 31, 2022

McKinsey & Company is one of the most recognized names in the B2B ecosystem, as the oldest and largest global management consulting firm. McKinsey Solutions and Specialties Target Markets The McKinsey Global Institute (MGI) Industry Recognition Partner Alliances and Ecosystem McKinsey Competitors McKinsey: Company Background.

Co-Alliance 77

Co-Alliance Channels and alliances Partnering capability and readiness Telecommunications 77

PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Co-selling versus re-selling with partners. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales.

Channels and alliances 52

Channels and alliances Co-Alliance Channel strategies Channel management 52

Tackle.io

OCTOBER 6, 2023

Companies that find the most success with Cloud GTM have done so because they’ve engineered their products to complement the cloud ecosystem. On top of that, successful co-selling is absolutely dependent upon a cooperative relationship with the Cloud Provider, clarified and evangelized through a “better together” story.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Strategic partnership 52

Mindmatrix

JUNE 4, 2024

BridgeAI is an AI-powered, Chat-based, Marketing, Sales and Partner Analytics Tool Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has unveiled a significant enhancement to its PRM software with the integration of BridgeAI.

Channels and alliances 40

Channels and alliances Co-Alliance Channel management Ecosystems 40

Impartner

JUNE 3, 2016

Impartner’s channel expansion is led by Impartner Senior Vice President of Sales and Strategic Alliances Mark Rogers, who recently joined the company from Akamai, where he was Channel Chief for the Americas. With Gorilla, Vendor Partners anywhere in the world are supported in co-marketing by a local Gorilla expert.

Ecosystems 40

Ecosystems Channels and alliances Co-Alliance Strategic alliances 40

Mindmatrix

FEBRUARY 2, 2024

It involves creating partnerships, alliances, and collaborations to enhance business growth, expand market reach, and drive innovation. This pivotal shift paves the way for a fresh suite of methodologies and tools specifically engineered to transform passive partners into proactive, results-driven sellers.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Sales leadership 52

IBM Business Partners

JUNE 2, 2023

IBM Consulting’s Accelerated Incremental Mainframe Modernization Legacy applications, while being the current crown jewels of states’ IT ecosystems, hinder business agility and are expensive and complicated, therefore making any rebuild, refactor or integration attempts risky.

Co-Alliance 79

Co-Alliance Channels and alliances Ecosystems Engineering 79

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Reach out to all of the ecosystems,” she said. AWS will help you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Read more: Co-selling 101 for Startups: Stand Out in a Crowded Field.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

MAY 10, 2022

And through co-selling – a strategic sales alignment between Independent Software Vendors (ISVs) and Cloud Providers (CPs) – startups can build serious traction. What exactly is co-selling? In a co-selling relationship, the Cloud Provider’s sales team will provide leads to the ISV or recommend the ISV’s product to cloud buyers.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Tackle.io

MAY 10, 2022

And through co-selling – a strategic sales alignment between Independent Software Vendors (ISVs) and Cloud Providers (CPs) – startups can build serious traction. . What exactly is co-selling? In a co-selling relationship, the Cloud Provider’s sales team will provide leads to the ISV or recommend the ISV’s product to cloud buyers.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Mindmatrix

JUNE 11, 2024

The data shows that customers who engage with the partner ecosystem see higher satisfaction and retention rates. More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. So, let’s say it does make sense to move to the next step of leveraging the partner/channel ecosystem.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Co-Alliance Partnership strategies 52

Tackle.io

NOVEMBER 16, 2023

As always, Tackle will be there, so be sure to drop by Booth # 259 or drop by our meeting space at the Grand Lux in the Venetian and say hello! Whether you’re a seasoned Marketplace and co-selling expert or a newbie, there are plenty of sessions (and networking opportunities) to attend this year. – 9:00 p.m. – 10:30 a.m.

Channels and alliances 59

Channels and alliances Co-Alliance Strategic partnership Government 59

Tackle.io

MAY 10, 2022

And through co-selling – a strategic sales alignment between Independent Software Vendors (ISVs) and Cloud Providers (CPs) – startups can build serious traction. What exactly is co-selling? In a co-selling relationship, the Cloud Provider’s sales team will provide leads to the ISV or recommend the ISV’s product to cloud buyers.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Energy 52

Tackle.io

OCTOBER 26, 2022

Sales, Marketing, and Alliances have to work together as an organization to lean into partner-led growth. Today, everyone acknowledges that ecosystems and Marketplaces are the future and they need to figure out how to be part of this future. Everyone has a finite number of engineers and product people.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Chaneltivity

JUNE 26, 2024

Trish Rilling , Founder of Grititude, points out, “One of the biggest benefits to having a partner portal is that it gives you a 10,000-foot view of what’s going on in your partner ecosystem. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances High tech 52

PLM Alliances

AUGUST 21, 2022

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

PLM Alliances

MAY 16, 2020

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Tackle.io

APRIL 27, 2021

As your data engineers move data around, Apache Airflow is the one that can coordinate that. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. I’m running the Sales Operation Group here at Astronomer.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

MARCH 23, 2022

I joined Tugboat Logic as a VP of alliances and channels since early 2021. My role is to build a global network of technology alliances, channel resellers, MSP advisory firms, as well as a network of auditors that can help us and help our mutual customers implement the audit readiness and compliance automation solution.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Engineering 52

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. A lot of times even preparing for that kind of organic self-service drive-by purchase, when those aren’t actually the purchases that happen the most frequently, causes people to over-engineer. How many listings?

Channels and alliances 52

Channels and alliances Co-Alliance Finance Credit 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Channels and alliances 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Channels and alliances 52

Tackle.io

SEPTEMBER 12, 2022

She’s the head of VC & startup ecosystems for the Americas at Google Cloud. But so I was on this panel down in Miami, there was a first ever conference for this group called Partnership Leaders, which is a pretty cool group, for those of you that are in Alliance’s persona on the call today. Got to have innovation.

Credit 52

Credit Co-Alliance Ecosystems Channels and alliances 52

Tackle.io

NOVEMBER 2, 2023

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. We see these challenges as strong reasons why ISVs are looking to new channels and opportunities like partnerships, ecosystem-led strategies, and Cloud GTM.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. .

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85