Mindmatrix Blog

MAY 14, 2025

Managing a partner ecosystem that includes both channel partners (resellers, VARs, MSPs) and strategic alliances (ISVs, technology partners) is no small feat for organizations. But when you add alliances to the mix, the dynamics shift to long-term collaboration among employees , joint go-to-market (GTM) strategies, and co-innovation.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Alliance partnership 52

ZinFi

MAY 8, 2025

Partner Marketing at Scale: Insights from 23,000 SAP Partners In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, hosts Andrew Kisslo , SVP of Global Partner Marketing at SAP. Today, ecosystems are complex webs of collaboration, co-creation, and shared execution.

Co-Alliance 52

Co-Alliance Ecosystems Finance Collaboration 52

Tackle.io

MAY 16, 2023

Introduction Co-selling is a game-changer for ISVs. Through co-sell, an ISV can steadily build sales momentum with trusted Cloud Partners, increase sales efficiency, and scale the business, all while helping the Cloud Provider to expand its own business. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

ZinFi

JUNE 23, 2025

It acts as the central hub for your entire partner ecosystem. The Unique Challenges of Enterprise Channel Ecosystems Large organizations face distinct challenges when managing indirect sales channels. Complex Manufacturing Ecosystems Global manufacturing firms have intricate supply chains and distribution networks.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Ecosystems 52

ZinFi

JUNE 18, 2025

This vast and intricate network typically includes a wide array of partners: value-added resellers (VARs), experienced distributors, expert system integrators (SIs), dedicated managed service providers (MSPs), influential referral partners, innovative independent software vendors (ISVs), and various strategic alliances.

Conflict resolution and communication 52

Conflict resolution and communication Partnering capability and readiness Co-Alliance Channels and alliances 52

CoSell

DECEMBER 22, 2020

Include physical assets such as products, finances, technology, and physical locations. Boosting Value With Co-Selling High achievers know that the winning formula is connecting the right people to create exceptional value. With Partnership Co-Selling, you can streamline your vision and make it a reality. Fill in all the blanks.

Partnering capability and readiness 130

Partnering capability and readiness Co-Alliance Partner ready Retail 130

ZinFi

JUNE 10, 2025

These partners could be resellers, distributors, referral agents, or strategic alliances. The finance team uses the PRM to automate the calculation and payout of quarterly rebates to distributors. A CRM lacks the specialized functionalities required to operate a partner ecosystem at scale effectively. This is where PRM comes in.

Co-Alliance 52

Co-Alliance Channels and alliances Credit Ecosystems 52

Tackle.io

NOVEMBER 7, 2022

These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS, Google Cloud, Microsoft, and IBM Red Hat. . BOISE, Idaho — Nov.

Co-Alliance 98

Co-Alliance Channels and alliances Finance Ecosystems 98

Channel Insider

JANUARY 31, 2022

McKinsey & Company is one of the most recognized names in the B2B ecosystem, as the oldest and largest global management consulting firm. McKinsey Solutions and Specialties Target Markets The McKinsey Global Institute (MGI) Industry Recognition Partner Alliances and Ecosystem McKinsey Competitors McKinsey: Company Background.

Co-Alliance 91

Co-Alliance Channels and alliances Partnering capability and readiness Telecommunications 91

Tackle.io

AUGUST 15, 2023

Top sellers get every function of their org on board From the C-suite to the sales team to ops, legal, finance, marketing… Cloud GTM is a route to market that requires all hands on deck. We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent.

Co-Alliance 98

Co-Alliance Channels and alliances Ecosystems Legal 98

ZinFi

JUNE 17, 2025

As SaaS companies expand their ecosystems, they encounter complexity in partner management, enablement, and execution. Teams must onboard hundreds of partners, coordinate co-selling motions, manage incentives, and support localized programs—all while tracking performance and aligning with internal go-to-market priorities.

Ecosystems 52

Ecosystems Co-Alliance Engineering Finance 52

ZinFi

MARCH 11, 2025

Instead, they must build and nurture a robust partner ecosystem for collaboration, innovation, and enhanced customer value. A partner ecosystem is a network where tech vendors, integrators, and experts collaborate on development, marketing, and sales. This article looks at how partner ecosystems have changed.

Ecosystems 52

Ecosystems Co-Alliance Collaboration Retail 52

Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

ZinFi

JULY 2, 2024

The Evolution and Importance of Partner Ecosystem Welcome to our latest podcast series of ZINFIs Feet on the Street, where we dive deep into the evolving world of partner ecosystems. He highlights the need for localized innovation and regional strategic alliances to navigate this new landscape.

Ecosystems 52

Ecosystems Co-Alliance Strategic alliances Channels and alliances 52

Channel Insider

APRIL 19, 2022

The enterprise channel partner has an extensive ecosystem for critical segments like design and experience, cybersecurity, and hybrid infrastructure. In addition to these services, the enterprise vendor has 22 BPS alliances with vertical and horizontal partners to help clients outsource essential business processes. Table Of Contents.

Channels and alliances 96

Channels and alliances Co-Alliance Life science Engineering 96

Thinkers 50

JANUARY 20, 2022

It has, for example, been leading the way in re-inventing the nature of contracting within and outside the organization so that contracts become more dynamic and reflective of a fast-changing reality where delivery of projects relies on an ecosystem of individuals and organizations. The word translates to ‘employees and users become one’.

Co-Alliance 98

Co-Alliance Value creation Ecosystems Government 98

ZinFi

AUGUST 19, 2024

Partner ecosystems have become more critical than ever in today’s rapidly changing business environment. The concept of a partner ecosystem is not new, but its significance has grown exponentially due to globalization, technological advancements, and shifting market dynamics.

Conflict resolution and communication 52

Conflict resolution and communication Ecosystems Co-Alliance Channels and alliances 52

Tackle.io

JUNE 16, 2023

In a nutshell, Cloud GTM is made up of buyer data, co-sell, and Marketplace, all of which require ISVs to balance technology, strategy, and partnerships to drive sales through the clouds. That last component — partnerships — usually falls under the purview of the alliances team.

Co-Alliance 52

Co-Alliance Ecosystems Finance Strategic partnership 52

Tackle.io

NOVEMBER 11, 2022

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. Tackle’s dashboard is a huge benefit to our finance organization and gives us that peace of mind that everything’s taken care of,” Dan says.

Co-Alliance 52

Co-Alliance Finance Ecosystems Engineering 52

Tackle.io

NOVEMBER 11, 2022

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. co-sell program and relationship with Cloud partners. Co-selling Benefits the Whole Ecosystem. KEY HIGHLIGHTS. Streamlined.

Co-Alliance 52

Co-Alliance Finance Ecosystems Engineering 52

Tackle.io

OCTOBER 18, 2022

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. co-sell program and relationship with Cloud partners. Co-selling Benefits the Whole Ecosystem. KEY HIGHLIGHTS. Streamlined.

Co-Alliance 52

Co-Alliance Finance Engineering Ecosystems 52

Tackle.io

JULY 13, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Learn more: Infographic: The Dawn of a New Go-to-Market Age With Cloud GTM, software sellers leverage the Cloud Provider ecosystems (AWS, Google, and Microsoft) to drive revenue.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Ecosystems 52

Tackle.io

MAY 6, 2021

Frank Ciccone, Alliances Director at Avaya, recently joined Tackle’s Cloud Marketplace Office Hours with CRO Don Addington and Director of Growth and Renewals Rachael Wright to hear his experiences and advice around landing the initial Marketplace deal—and others soon after. That’s often true when selling on Cloud Marketplaces.

Co-Alliance 59

Co-Alliance Channels and alliances Global alliance Alliance management 59

Tackle.io

OCTOBER 20, 2023

The good news is that Cloud GTM offers a particularly effective way for companies to weather an economic rough patch, and better yet, opens new doors for future growth—especially through a solid strategy that leverages co-sell and the Cloud Marketplaces. Co-sell and Marketplace are very much interconnected,” Jessica said.

Co-Alliance 64

Co-Alliance Channels and alliances Engineering Ecosystems 64

Mindmatrix

MARCH 4, 2024

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Tackle.io

DECEMBER 21, 2023

Successful ISVs understand this and make the most of their Tackle partnership in a few key ways to add substantial value to the business by integrating Tackle into the fabric of their workflows, streamlining sales processes, and navigating the complexities of the Cloud Marketplaces and co-selling with finesse.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

ZinFi

FEBRUARY 27, 2024

Table of Contents What is an example of co-selling? What is a co-seller? What is the difference between cross-selling and co-selling? What is the difference between co-marketing and co-selling? What is co-selling with partners? What is a co-sales process? What are the best practices for co-selling?

Conflict resolution and communication 52

Conflict resolution and communication Co-Alliance Channels and alliances Insurance 52

Tackle.io

NOVEMBER 7, 2022

These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS, Google Cloud, Microsoft, and IBM Red Hat. . BOISE, Idaho — Nov.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Ecosystems 52

Tackle.io

FEBRUARY 24, 2022

Whether it’s “Listing and selling on Marketplace is too complex” or “Cloud Providers aren’t interested in co-selling with my business,” myths and misconceptions often drive the conversations around Cloud Marketplace. Sellers gain influence and leverage through the Cloud Partner and the surrounding ecosystem.

Co-Alliance 52

Co-Alliance Channels and alliances Credit Ecosystems 52

Tackle.io

FEBRUARY 24, 2022

Whether it’s “Listing and selling on Marketplace is too complex” or “Cloud Providers aren’t interested in co-selling with my business,” myths and misconceptions often drive the conversations around Cloud Marketplace. . Sellers gain influence and leverage through the Cloud Partner and the surrounding ecosystem.

Co-Alliance 52

Co-Alliance Channels and alliances Credit Ecosystems 52

Impact

JUNE 10, 2025

While competitors pour budgets into paid ads with diminishing returns, smart brands are building diverse partnership ecosystems that deliver sustainable, measurable growth. B2B alliances? They then structure co-marketing efforts such as joint landing pages, referral links, webinars, or bundled offers to drive traffic and sales.

Partnering capability and readiness 40

Partnering capability and readiness Retail Co-Alliance Channels and alliances 40

Mindmatrix

MAY 20, 2024

Some of the disparities could be misalignment in the rev share model, joint value proposition, or internal processes for running co-marketing activities. If there is an obvious gap between yourself and a potential partner in said vision, benefits and objectives when forming the alliance, then it’s time to review.

Fintech 52

Fintech Co-Alliance Banking Channels and alliances 52

Tackle.io

AUGUST 15, 2023

Top sellers get every function of their org on board From the C-suite to the sales team to ops, legal, finance, marketing… Cloud GTM is a route to market that requires all hands on deck. We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Legal 52

Tackle.io

MARCH 4, 2021

Among heads of revenue, product, marketing, channel, finance, alliances, and sales operations, who’s the logical owner for transforming the business? Cloud will revolutionize your business, but who owns the revolution? . In a typical company, everyone is looking at different parts of these decisions through different lenses.

Channels and alliances 59

Channels and alliances Co-Alliance Global alliance Sales leadership 59

Tackle.io

SEPTEMBER 28, 2023

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. Here are some of their tips and observations.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Legal 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Reach out to all of the ecosystems,” she said. AWS will help you.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Ecosystems 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Read more: Co-selling 101 for Startups: Stand Out in a Crowded Field.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Ecosystems 52