Channel Insider

JANUARY 31, 2022

McKinsey & Company is one of the most recognized names in the B2B ecosystem, as the oldest and largest global management consulting firm. McKinsey Solutions and Specialties Target Markets The McKinsey Global Institute (MGI) Industry Recognition Partner Alliances and Ecosystem McKinsey Competitors McKinsey: Company Background.

Co-Alliance 64

Co-Alliance Channels and alliances Partnering capability and readiness Telecommunications 64

Tackle.io

JUNE 16, 2023

In a nutshell, Cloud GTM is made up of buyer data, co-sell, and Marketplace, all of which require ISVs to balance technology, strategy, and partnerships to drive sales through the clouds. That last component — partnerships — usually falls under the purview of the alliances team.

Co-Alliance 52

Co-Alliance Ecosystems Finance Strategic partnership 52

Tackle.io

NOVEMBER 11, 2022

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. Tackle’s dashboard is a huge benefit to our finance organization and gives us that peace of mind that everything’s taken care of,” Dan says.

Co-Alliance 52

Co-Alliance Finance Ecosystems Engineering 52

Tackle.io

NOVEMBER 11, 2022

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. co-sell program and relationship with Cloud partners. Co-selling Benefits the Whole Ecosystem. KEY HIGHLIGHTS. Streamlined.

Co-Alliance 52

Co-Alliance Finance Ecosystems Engineering 52

Mindmatrix

MARCH 4, 2024

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Channel Insider

APRIL 19, 2022

The enterprise channel partner has an extensive ecosystem for critical segments like design and experience, cybersecurity, and hybrid infrastructure. In addition to these services, the enterprise vendor has 22 BPS alliances with vertical and horizontal partners to help clients outsource essential business processes. Table Of Contents.

Channels and alliances 69

Channels and alliances Co-Alliance Life science Engineering 69

Tackle.io

OCTOBER 18, 2022

Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started. co-sell program and relationship with Cloud partners. Co-selling Benefits the Whole Ecosystem. KEY HIGHLIGHTS. Streamlined.

Co-Alliance 52

Co-Alliance Finance Ecosystems Engineering 52

Tackle.io

JULY 13, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Learn more: Infographic: The Dawn of a New Go-to-Market Age With Cloud GTM, software sellers leverage the Cloud Provider ecosystems (AWS, Google, and Microsoft) to drive revenue.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Tackle.io

MAY 6, 2021

Frank Ciccone, Alliances Director at Avaya, recently joined Tackle’s Cloud Marketplace Office Hours with CRO Don Addington and Director of Growth and Renewals Rachael Wright to hear his experiences and advice around landing the initial Marketplace deal—and others soon after. That’s often true when selling on Cloud Marketplaces.

Co-Alliance 59

Co-Alliance Channels and alliances Global alliance Alliance management 59

Tackle.io

OCTOBER 20, 2023

The good news is that Cloud GTM offers a particularly effective way for companies to weather an economic rough patch, and better yet, opens new doors for future growth—especially through a solid strategy that leverages co-sell and the Cloud Marketplaces. Co-sell and Marketplace are very much interconnected,” Jessica said.

Co-Alliance 64

Co-Alliance Channels and alliances Engineering Ecosystems 64

Mindmatrix

MAY 20, 2024

Some of the disparities could be misalignment in the rev share model, joint value proposition, or internal processes for running co-marketing activities. If there is an obvious gap between yourself and a potential partner in said vision, benefits and objectives when forming the alliance, then it’s time to review.

Fintech 52

Fintech Co-Alliance Channels and alliances Banking 52

Tackle.io

DECEMBER 21, 2023

Successful ISVs understand this and make the most of their Tackle partnership in a few key ways to add substantial value to the business by integrating Tackle into the fabric of their workflows, streamlining sales processes, and navigating the complexities of the Cloud Marketplaces and co-selling with finesse.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Finance 52

Tackle.io

JUNE 30, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Clearly, economic headwinds seem to have little effect on the growth of Cloud Marketplaces and cloud ecosystems. Security and compliance/operational and finance mitigations.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

NOVEMBER 7, 2022

These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS, Google Cloud, Microsoft, and IBM Red Hat. . BOISE, Idaho — Nov.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Ecosystems 52

Tackle.io

FEBRUARY 24, 2022

Whether it’s “Listing and selling on Marketplace is too complex” or “Cloud Providers aren’t interested in co-selling with my business,” myths and misconceptions often drive the conversations around Cloud Marketplace. Sellers gain influence and leverage through the Cloud Partner and the surrounding ecosystem.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Credit 52

Tackle.io

FEBRUARY 24, 2022

Whether it’s “Listing and selling on Marketplace is too complex” or “Cloud Providers aren’t interested in co-selling with my business,” myths and misconceptions often drive the conversations around Cloud Marketplace. . Sellers gain influence and leverage through the Cloud Partner and the surrounding ecosystem.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Credit 52

Tackle.io

AUGUST 15, 2023

Top sellers get every function of their org on board From the C-suite to the sales team to ops, legal, finance, marketing… Cloud GTM is a route to market that requires all hands on deck. We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Legal 52

Tackle.io

MARCH 4, 2021

Among heads of revenue, product, marketing, channel, finance, alliances, and sales operations, who’s the logical owner for transforming the business? Cloud will revolutionize your business, but who owns the revolution? . In a typical company, everyone is looking at different parts of these decisions through different lenses.

Channels and alliances 59

Channels and alliances Co-Alliance Global alliance Sales leadership 59

Tackle.io

SEPTEMBER 28, 2023

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. Here are some of their tips and observations.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Legal 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Reach out to all of the ecosystems,” she said. AWS will help you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Read more: Co-selling 101 for Startups: Stand Out in a Crowded Field.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

OCTOBER 26, 2022

Sales, Marketing, and Alliances have to work together as an organization to lean into partner-led growth. Today, everyone acknowledges that ecosystems and Marketplaces are the future and they need to figure out how to be part of this future. Procurement and finance are still learning how to leverage these budgets.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Tackle.io

APRIL 27, 2023

Learn more: Infographic: The Dawn of a New Go-To-Market Age In the process of helping our customers, we’ve processed billions in Marketplace transactions, facilitated thousands of co-sell engagements, and analyzed even more pipelines, giving us unique visibility into enterprise buying patterns and behaviors.

Co-Alliance 52

Co-Alliance Finance Ecosystems 52

Tackle.io

APRIL 27, 2023

Learn more: Infographic: The Dawn of a New Go-To-Market Age In the process of helping our customers, we’ve processed billions in Marketplace transactions, facilitated thousands of co-sell engagements, and analyzed even more pipelines, giving us unique visibility into enterprise buying patterns and behaviors.

Co-Alliance 52

Co-Alliance Finance Ecosystems 52

Tackle.io

NOVEMBER 7, 2022

These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS, Google Cloud, Microsoft, and IBM Red Hat. BOISE, Idaho — Nov.

Co-Alliance 40

Co-Alliance Channels and alliances Finance Ecosystems 40

Tackle.io

JUNE 9, 2021

co-founder Brian Denker. From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. To earn the attention of these alliances, you have to believe you can deliver real and lasting value to your partner and to their ecosystem of partners and customers.

Co-Alliance 52

Co-Alliance Channels and alliances Credit Legal 52

Frost & Sullivan

FEBRUARY 29, 2024

The leasing and rental industry is swiftly becoming a cornerstone of automotive mobility, with leasing providers, rental companies, car subscription services, and fleet management solutions playing pivotal roles within the ecosystem. Attention is now turning to regional macroeconomic factors, with many organizations eyeing regional alliances.

Mergers and acquisition activities 40

Mergers and acquisition activities Co-Alliance Ecosystems Insurance 40

Chaneltivity

JUNE 26, 2024

Trish Rilling , Founder of Grititude, points out, “One of the biggest benefits to having a partner portal is that it gives you a 10,000-foot view of what’s going on in your partner ecosystem. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Alliance management 52

Tackle.io

APRIL 27, 2021

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. With that said, we have big cross-functional stakeholders around finance, revenue operations, our deal desk function, which I’ll elaborate on.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. It's not only the sales but it's customer service, it's their finance team, it's their executive team, it is their technical teams, it's their marketing teams. Have a focus, don’t be too broad in your offering.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

MARCH 23, 2022

I joined Tugboat Logic as a VP of alliances and channels since early 2021. My role is to build a global network of technology alliances, channel resellers, MSP advisory firms, as well as a network of auditors that can help us and help our mutual customers implement the audit readiness and compliance automation solution.

Co-Alliance 52

Co-Alliance Channels and alliances Finance Engineering 52

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. “Okay, well, go make it happen.”

Channels and alliances 52

Channels and alliances Co-Alliance Finance Credit 52

Tackle.io

AUGUST 31, 2022

It’s fun having finance people on a sales call, I love this. And I’ve been in finance for very large public companies to very small startups. billion in bookings were generated by co-selling with the cloud providers. Well, hopefully everyone on the call is joining from somewhere sunny and not super dry.

Finance 52

Finance Credit Co-Alliance Channels and alliances 52

Tackle.io

AUGUST 31, 2022

It’s fun having finance people on a sales call, I love this. And I’ve been in finance for very large public companies to very small startups. billion in bookings were generated by co-selling with the cloud providers. Well, hopefully everyone on the call is joining from somewhere sunny and not super dry.

Finance 52

Finance Credit Co-Alliance Channels and alliances 52

Tackle.io

SEPTEMBER 12, 2022

She’s the head of VC & startup ecosystems for the Americas at Google Cloud. But so I was on this panel down in Miami, there was a first ever conference for this group called Partnership Leaders, which is a pretty cool group, for those of you that are in Alliance’s persona on the call today. Got to have innovation.

Credit 52

Credit Co-Alliance Ecosystems Channels and alliances 52