ZinFi

AUGUST 19, 2024

Partner ecosystems have become more critical than ever in today’s rapidly changing business environment. The concept of a partner ecosystem is not new, but its significance has grown exponentially due to globalization, technological advancements, and shifting market dynamics.

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Zift Solutions

OCTOBER 23, 2023

Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.

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Zift Solutions

OCTOBER 16, 2023

However, in the new era of partner ecosystems, another group of partners strategic alliances are gaining increased attention for their ability to drive sales and customer retention. Partner ecosystems are networks of businesses that rely on each other to enhance their offerings, improve their reach and drive revenue growth.

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Zift Solutions

NOVEMBER 8, 2023

For instance, a supplier might co-host a webinar with a partner who has a niche market reach, blending their product expertise with the partner’s audience knowledge. Effective co-branding, for instance, is a stalwart of with-partner marketing. Partner Ecosystem-Friendly Stage : As they mature, suppliers get the cue.

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Magnetrix

SEPTEMBER 7, 2022

The evolution of partnerships and ecosystems. The shift to the ecosystem model. Gauging the health of the ecosystem – how it impacts the success of partnerships. Establishing a Partner Ecosystem. Traditional metrics don’t apply when measuring the success of your ecosystem. Conclusion. Closing comments.

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Mindmatrix

MARCH 4, 2024

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

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Impartner

JUNE 3, 2016

Impartner’s channel expansion is led by Impartner Senior Vice President of Sales and Strategic Alliances Mark Rogers, who recently joined the company from Akamai, where he was Channel Chief for the Americas. With Gorilla, Vendor Partners anywhere in the world are supported in co-marketing by a local Gorilla expert.

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Mindmatrix

APRIL 30, 2024

Ecosystem partnerships have become essential for organizations seeking to expand their reach, innovate, and drive growth. To truly maximize the potential of ecosystem partnerships , organizations need to dive deeper into advanced technology and innovative solutions–they need next-gen PRM software platforms.

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Mindmatrix

AUGUST 29, 2024

Understanding the various types of channel partnerships and how they can benefit your business is crucial to optimizing your partner ecosystem and maximizing revenue. Technology Partnerships Definition: Technology partnerships involve two companies working together to integrate their technologies or co-develop new solutions.

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ZinFi

MARCH 11, 2024

More on Multi-Partner Co-Selling: Strategies and Insights for Business Growth Best Practices The business world is increasingly shaped by collaboration, strategic partnerships and shared objectives. In that context, co-selling stands out as a transformative strategy that can steer companies toward unprecedented growth and success.

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ZinFi

FEBRUARY 27, 2024

Table of Contents What is an example of co-selling? What is a co-seller? What is the difference between cross-selling and co-selling? What is the difference between co-marketing and co-selling? What is co-selling with partners? What is a co-sales process? What are the best practices for co-selling?

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Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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Impartner

MAY 28, 2020

Like CRM, PRM and channel management technologies are systems of record that companies use to manage their entire channel ecosystem, which represent 75 percent or more of revenue for most corporations,” said Impartner CMO Kerry Desberg. Rod Baptie , President and Founder, Baptie & Co. Cassandra Gholston , CEO, PartnerTap.

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Mindmatrix

APRIL 1, 2024

For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. This strategic use of funds can maximize the impact of joint marketing efforts and drive channel revenue growth.

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Mindmatrix

JUNE 20, 2024

These partners can include suppliers, distributors, strategic alliances, joint ventures, and other entities that play a role in the business ecosystem. This can include co-branded and co marketing campaigns together, joint events, and cross-promotional activities. Why Partner Engagement Matters 1.

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Mindmatrix

FEBRUARY 2, 2024

A partnerships model refers to a strategic approach adopted by companies to establish mutually beneficial relationships with external organizations. It involves creating partnerships, alliances, and collaborations to enhance business growth, expand market reach, and drive innovation. You can schedule a call or book a demo today.

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Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

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Tackle.io

APRIL 27, 2021

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: And hey, everybody. I’m Michael Bull.

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PartnerTap

JUNE 8, 2021

It’s important to have channel and alliance leaders who know how to work in the digitized landscape. As a result, companies are moving to an ecosystem model that is filled with different types of partnerships to fulfill multiple customer needs. Leadership. They need to make sure tech is a value add and is adopted by their team.

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Mindmatrix Blog

FEBRUARY 13, 2025

Strategic alliances and a well-defined channel sales strategy are powerful tools for companies looking to drive channel sales growth. These alliances enable businesses to expand market reach, optimize resources, and create mutually beneficial partnerships that drive success.

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Channel Insider

MAY 2, 2025

Pia shakes up leadership structure, reveals strategic reorganization AI-led help desk automation platform for MSPs, Pia, announced strategic organizational changes, including restructuring the go-to-market (GTM) division and key leadership appointments to accelerate growth. Prince did not detail what his next move would be in his post.

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Channel Insider

APRIL 7, 2025

VIPP targets success with VARs, GSIs, and CSPs VIPP is meant to boost go-to-market success and build strategic partnerships. It focuses on empowering select partners with key ecosystems, including value-added resellers (VARs), global system integrators (GSIs), cloud service providers (CSPs), and strategic alliances.

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ZinFi

APRIL 28, 2025

Partner Marketing: Evolution of Marketing Through Partners In this episode of our ZINFI Podcast Series, Sugata Sanyal , Founder & CEO of ZINFI Technologies, sits down with Jon Rivers , Co-Founder of Marketeery, to explore the evolution of marketing through partners.

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Frost & Sullivan

FEBRUARY 2, 2025

Internal Challenges Addressing Skill Gaps: Consistent employee upskilling, reskilling, and workforce development are essential for GSIs to maintain their relevance in an increasingly competitive ecosystem.

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