ZinFi

MARCH 5, 2025

This strategy is part of a partner ecosystem , where different partners work together to drive success. This strategy is part of a partner ecosystem , where different partners work together to drive success. You can also use co-marketing and build strong relationships. Several partners form a partner ecosystem.

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Tackle.io

DECEMBER 21, 2023

Successful ISVs understand this and make the most of their Tackle partnership in a few key ways to add substantial value to the business by integrating Tackle into the fabric of their workflows, streamlining sales processes, and navigating the complexities of the Cloud Marketplaces and co-selling with finesse.

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Mindmatrix

AUGUST 29, 2024

Understanding the various types of channel partnerships and how they can benefit your business is crucial to optimizing your partner ecosystem and maximizing revenue. Technology Partnerships Definition: Technology partnerships involve two companies working together to integrate their technologies or co-develop new solutions.

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Co-Alliance Channels and alliances Strategic alliances Retail 52

Tackle.io

OCTOBER 20, 2023

The good news is that Cloud GTM offers a particularly effective way for companies to weather an economic rough patch, and better yet, opens new doors for future growth—especially through a solid strategy that leverages co-sell and the Cloud Marketplaces. Co-sell and Marketplace are very much interconnected,” Jessica said.

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Tackle.io

JULY 13, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Learn more: Infographic: The Dawn of a New Go-to-Market Age With Cloud GTM, software sellers leverage the Cloud Provider ecosystems (AWS, Google, and Microsoft) to drive revenue.

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Impartner

MAY 28, 2020

Like CRM, PRM and channel management technologies are systems of record that companies use to manage their entire channel ecosystem, which represent 75 percent or more of revenue for most corporations,” said Impartner CMO Kerry Desberg. Click here to sign up for the webinar. Rod Baptie , President and Founder, Baptie & Co.

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Channels and alliances Co-Alliance Strategic alliances Channel management 52

ZinFi

FEBRUARY 27, 2024

Table of Contents What is an example of co-selling? What is a co-seller? What is the difference between cross-selling and co-selling? What is the difference between co-marketing and co-selling? What is co-selling with partners? What is a co-sales process? What are the best practices for co-selling?

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Mindmatrix

APRIL 1, 2024

For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. An SPP links up to a partnering program identified in your company’s OPP.

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Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Reach out to all of the ecosystems,” she said. AWS will help you.

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Co-Alliance Channels and alliances Engineering Ecosystems 52

Tackle.io

MAY 26, 2022

That’s precisely the question that Cory Schickendantz, DataStax Global Director of Cloud Ecosystems, and Teresa Letlow, StreamSets Vice President of Global Channels and Alliances, explored in a recent webinar with Sanjay Mehta, Tackle’s Chief Cloud Officer. Read more: Co-selling 101 for Startups: Stand Out in a Crowded Field.

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Mindmatrix

MARCH 28, 2023

From the partner’s perspective, it helps them market better and drive more sales revenue, while the vendors enjoy higher partner engagement, better partner mindshare and ultimately, generate more revenue from their channel ecosystem.”

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Tackle.io

APRIL 27, 2021

Lots of you joining the webinar, so thanks for tuning in today. So thank you, everybody, for joining this tackle webinar today. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Sounds good.

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Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

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Tackle.io

MARCH 23, 2022

Lauren Newby: (silence) Lauren Newby: A few seconds as I see a few more people jumping in to join us here for the webinar today. Lauren Newby: So just a quick shout out, you’ve already signed up for this webinar, but what are we talking about today? I joined Tugboat Logic as a VP of alliances and channels since early 2021.

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Tackle.io

SEPTEMBER 22, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. I’m Sanjay Mehta.

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Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

OCTOBER 27, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. I’m Sanjay Mehta.

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Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

SEPTEMBER 12, 2022

She’s the head of VC & startup ecosystems for the Americas at Google Cloud. I told the crew beforehand, I do these, and this is actually one of the webinars that I haven’t done this yet. It matters that they have the responsibility to break glass and to get stuff done. Sanjay Mehta: I am joined by Ally Goldstein Norup.

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Tackle.io

SEPTEMBER 1, 2021

Otherwise, enjoy the webinar and we’ll talk soon. And Erika knows that I hate presentations, so she always does me a solid and doesn’t make me go through slides whenever I do webinars. So, if you’re a student of Tackle webinars, you know I rarely am flipping through slides. Don Addington: Thanks, Erika.

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ZinFi

MARCH 22, 2024

Content marketing allows high-tech manufacturers to provide this information through whitepapers, case studies , blogs , and webinars. For example, a high-tech firm can publish whitepapers, blog posts, and webinars that address common industry challenges or emerging trends.

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Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. Thanks, Paul, and great to see you on the webinar by the way.

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Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. Thanks, Paul, and great to see you on the webinar by the way.

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Finance Credit Co-Alliance Utilities 52

Mindmatrix Blog

APRIL 10, 2025

Alliance enablement is increasingly becoming a critical function for organizations striving to build resilient, scalable, and collaborative partner ecosystems. Alliance management has been a critical function for many decades, signifying its long-standing importance and evolution.

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Mindmatrix Blog

FEBRUARY 13, 2025

Strategic alliances and a well-defined channel sales strategy are powerful tools for companies looking to drive channel sales growth. These alliances enable businesses to expand market reach, optimize resources, and create mutually beneficial partnerships that drive success.

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