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Finding Opportunity in Disruption: Pivot your Ecosystem Strategy

Phoenix Consulting Group

Have you rethought your partner ecosystem strategy in terms of what new opportunities lie ahead? Shortly after the 2008 Great Recession, I dusted off a white paper written in the aftermath of the dot.com implosion in 2001. How can you pivot your ecosystem strategies to survive and take advantage of new opportunities?

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The Role of Influencers in Channel Marketing

Mindmatrix

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?