Tackle.io

DECEMBER 22, 2022

Buyers are looking to take advantage of volume-based discounts offered by the Cloud Providers as they consolidate their spend into a single cloud bill in order to: Simplify the procurement process through easier legal and finance. These include strategies to help you scale your business — most notably through co-selling.

Channels and alliances 52

Channels and alliances Co-Alliance Legal Finance 52

Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies. Partner ecosystems present another route to customers and more sales.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Tackle.io

APRIL 27, 2021

In this scenario, in-house engineers must devote substantial time and effort to learning about the intricacies of Marketplace listings and configuring APIs for multiple Cloud Providers and transaction scenarios. Outsource to specialists. Learn how to make the business case to your C-suite.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Tackle.io

DECEMBER 8, 2023

Sometimes the question comes from a cloud alliances leader trying to navigate internal organization friction, other times from the CFO trying to understand this new way to do business, and sometimes from a CRO as part of a broader discussion on how to motivate a sales team to embrace co-selling with the clouds.

Co-Alliance 52

Co-Alliance Channels and alliances Legal Engineering 52

Jake Jorgovan

FEBRUARY 2, 2024

Rafat's journey from a computer engineering graduate to a Knight Fellow in Journalism underscores his diverse skill set and adaptability. In 2018, inspired by his role as an intergenerational mentor at Airbnb, Conley co-founded Modern Elder Academy, the world's first midlife wisdom school.

Co-Alliance 130

Co-Alliance Retail Energy Strategic partnership 130

Tackle.io

APRIL 27, 2021

As your data engineers move data around, Apache Airflow is the one that can coordinate that. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. I’m running the Sales Operation Group here at Astronomer.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Tackle.io

OCTOBER 26, 2022

Sales, Marketing, and Alliances have to work together as an organization to lean into partner-led growth. They invested sales team resources in Cloud GTM to scale their co-sell and Marketplace motions FAST. Everyone has a finite number of engineers and product people. They leaned on the experts to build their Cloud GTM.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Tackle.io

JANUARY 16, 2024

This Marketplace and cloud-specific data is what sets the Cloud GTM ICP apart. Doug Felteau, Tackle’s VP of Solutions Engineering, dove into revamping the ICP for Tackle—with firmographic, account-specific, and cloud-driven data as the foundation. What exactly is an ICP? First, what do we mean by “ideal customer profile?”

Co-Alliance 52

Co-Alliance Channels and alliances Legal Strategic partnership 52

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. A lot of times even preparing for that kind of organic self-service drive-by purchase, when those aren’t actually the purchases that happen the most frequently, causes people to over-engineer. How many listings?

Channels and alliances 52

Channels and alliances Co-Alliance Finance Engineering 52

ZinFi

MARCH 22, 2024

High-tech manufacturers have adapted by developing comprehensive digital marketing strategies that include optimized websites, search engine marketing, and online content tailored to the B2B buyer’s journey. Strategies to improve this collaboration include joint campaigns, co-branding efforts, and shared events.

High tech 52

High tech Partnering capability and readiness Channels and alliances Collaboration 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. Statistics (and a shift in budget ownership) tell a different story. .

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

JUNE 30, 2023

Scale with Marketplace and co-sell will bring in more business, less direct SDR motions, and more ecosystem plays that enable your teams to drive revenue with less overhead over time. The report says: “Historically, Alliances teams have owned the cloud relationship, but as the dollars get real, the C-Suite is paying attention.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you. Sanjay Mehta: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you. Sanjay Mehta: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. Statistics (and a shift in budget ownership) tell a different story.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. Statistics (and a shift in budget ownership) tell a different story. .

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Mindmatrix Blog

APRIL 24, 2025

Multi-partner collaboration is an essential strategy for alliance-driven growth. This blog explores how you can effectively facilitate multi-partner collaboration and solution selling with alliance partners by emphasizing structured communication, aligned incentives, and shared customer-centric strategies.

Conflict resolution and communication 52

Conflict resolution and communication Collaboration Co-Alliance Channels and alliances 52

Mindmatrix Blog

APRIL 10, 2025

Alliance enablement is increasingly becoming a critical function for organizations striving to build resilient, scalable, and collaborative partner ecosystems. Alliance management has been a critical function for many decades, signifying its long-standing importance and evolution.

Alliance management 52

Alliance management Ecosystems Conflict resolution and communication Co-Alliance 52

Jake Jorgovan

JANUARY 1, 2025

They drive meaningful change and offer actionable strategies so you also become an engine of change. Rafat Ali Rafat's journey from a computer engineering graduate to a Knight Fellow in Journalism underscores his diverse skill set and adaptability. Hospitality thought leaders are not just content creators.

Co-Alliance 130

Co-Alliance Retail Strategic partnership Energy 130