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Tell us about yourself I lead the AWS technology alliance at SailPoint. I got into hightech because of my ability to speak German and Spanish. Add the power of technology alliances, and you have the trifecta of partnerships:sales, development, and marketing. What characteristics make for a successful Alliances leader?
I lead the AWS technology alliance at SailPoint. I got into hightech because of my ability to speak German and Spanish. Add the power of technology alliances, and you have the trifecta of partnerships:sales, development, and marketing. . What characteristics make for a successful Alliances leader?
I lead the AWS technology alliance at SailPoint. I got into hightech because of my ability to speak German and Spanish. Add the power of technology alliances, and you have the trifecta of partnerships:sales, development, and marketing. . What characteristics make for a successful Alliances leader?
While a partner portal may have features like marketing development funds and co-branded collateral , they are more of a repository for marketing information. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system.
Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. It's not only the sales but it's customer service, it's their finance team, it's their executive team, it is their technical teams, it's their marketing teams. Have a focus, don’t be too broad in your offering.
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