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The Alliance Leader’s Cloud Co-sell Playbook

Tackle.io

Introduction Co-selling is a game-changer for ISVs. Through co-sell, an ISV can steadily build sales momentum with trusted Cloud Partners, increase sales efficiency, and scale the business, all while helping the Cloud Provider to expand its own business. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.

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6 Things Top Cloud Sellers Do To Stand Out

Tackle.io

Top sellers get every function of their org on board From the C-suite to the sales team to ops, legal, finance, marketing… Cloud GTM is a route to market that requires all hands on deck. If the sales team isn’t bought in, deals won’t be taken through Marketplace and they won’t engage with cloud counterparts to co-sell.

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Listing Your SaaS Offer on a Cloud Marketplace: It’s a Team Sport

Tackle.io

Buyers are looking to take advantage of volume-based discounts offered by the Cloud Providers as they consolidate their spend into a single cloud bill in order to: Simplify the procurement process through easier legal and finance. These include strategies to help you scale your business — most notably through co-selling.

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Listing Your SaaS Offer on a Cloud Marketplace: It’s a Team Sport

Tackle.io

Buyers are looking to take advantage of volume-based discounts offered by the Cloud Providers as they consolidate their spend into a single cloud bill in order to: Simplify the procurement process through easier legal and finance. These include strategies to help you scale your business — most notably through co-selling.

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Listing Your SaaS Offer on a Cloud Marketplace: It’s a Team Sport

Tackle.io

Buyers are looking to take advantage of volume-based discounts offered by the Cloud Providers as they consolidate their spend into a single cloud bill in order to: Simplify the procurement process through easier legal and finance. These include strategies to help you scale your business — most notably through co-selling.

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How I Tackle Marketplace with Jeff Tishgart, Sailpoint

Tackle.io

I lead Global Technology Alliances at Sailpoint. I am responsible for all aspects of co-sell, co-marketing and co-build with my partners. Leading technology alliance relationships was something I enjoyed and an area in which I excelled. What characteristics make for a successful Alliances leader?

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How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

As director of technology partnerships at Cloudinary , I manage our alliance with AWS with two goals: Ensure that our customers unleash the full potential of their media assets with Cloudinary through the AWS infrastructure. What in your opinion are the characteristics that make for a successful alliances leader? What is your role?