INSEAD Knowledge
DECEMBER 4, 2023
These alliances could be joint ventures, equity alliances or non-equity alliances, such as licensing arrangements and research collaborations. Additionally, we found that investment flexibility was considerably lower for overconfident CEOs, meaning that they tend to make more mergers and acquisitions compared to alliances.
Chaneltivity
JANUARY 13, 2025
Members of the partner team need to be the ultimate liaisons: They need to work closely with marketing to throw events, launch joint campaigns, and publish co-marketable collateral. Marketing can help you get the word out about your partnerships and come up with ideas for events or other co-sponsored campaigns.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tackle.io
JUNE 1, 2022
Tell us about yourself I lead the AWS technology alliance at SailPoint. I got into high tech because of my ability to speak German and Spanish. Add the power of technology alliances, and you have the trifecta of partnerships:sales, development, and marketing. What characteristics make for a successful Alliances leader?
Tackle.io
MAY 1, 2022
I lead the AWS technology alliance at SailPoint. I got into high tech because of my ability to speak German and Spanish. Add the power of technology alliances, and you have the trifecta of partnerships:sales, development, and marketing. . What characteristics make for a successful Alliances leader?
Tackle.io
MAY 1, 2022
I lead the AWS technology alliance at SailPoint. I got into high tech because of my ability to speak German and Spanish. Add the power of technology alliances, and you have the trifecta of partnerships:sales, development, and marketing. . What characteristics make for a successful Alliances leader?
Impartner
MAY 28, 2020
Rod Baptie , President and Founder, Baptie & Co. Rod Baptie is President and Founder of Baptie & Co., a strategic consulting and education company helping global companies generate maximum results from their channel and strategic alliance partner organizations. Theresa Caragol is Founder and CEO, AchieveUnite Inc.,
Chaneltivity
JUNE 26, 2024
While a partner portal may have features like marketing development funds and co-branded collateral , they are more of a repository for marketing information. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system. Experience. Product value.
Expert insights. Personalized for you.
106 
Let's personalize your content