INSEAD Knowledge

DECEMBER 4, 2023

These alliances could be joint ventures, equity alliances or non-equity alliances, such as licensing arrangements and research collaborations. Additionally, we found that investment flexibility was considerably lower for overconfident CEOs, meaning that they tend to make more mergers and acquisitions compared to alliances.

Co-Alliance 114

Co-Alliance High tech Collaboration 114

Chaneltivity

JANUARY 13, 2025

Members of the partner team need to be the ultimate liaisons: They need to work closely with marketing to throw events, launch joint campaigns, and publish co-marketable collateral. Marketing can help you get the word out about your partnerships and come up with ideas for events or other co-sponsored campaigns.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Engineering 52

ZinFi

MARCH 22, 2024

Introduction to B2B Marketing In the rapidly evolving business world, understanding the nuances of B2B (Business-to-Business) marketing is becoming increasingly crucial, especially for companies aiming to excel in the high-tech industry. Why is B2B marketing important for high-tech manufacturers?

High tech 52

High tech Partnering capability and readiness Channels and alliances Collaboration 52

Impartner

MAY 28, 2020

Rod Baptie , President and Founder, Baptie & Co. Rod Baptie is President and Founder of Baptie & Co., a strategic consulting and education company helping global companies generate maximum results from their channel and strategic alliance partner organizations. Theresa Caragol is Founder and CEO, AchieveUnite Inc.,

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Chaneltivity

JUNE 26, 2024

While a partner portal may have features like marketing development funds and co-branded collateral , they are more of a repository for marketing information. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system. Experience. Product value.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Alliance management 52

ZinFi

MAY 29, 2017

Market through channel marketing programs, on the other hand, refer to programs designed to engage partners in various end-user-oriented activities related to solution campaigns, alliance campaigns, new product launches and the like. that note, its important to remember that most business alliances are global.

Channels and alliances 52

Channels and alliances Co-Alliance Legal System integrators 52

Impartner

MARCH 11, 2015

SALT LAKE CITY, UTAH — MARCH 11, 2015 — TreeHouse Interactive™ ( www.treehousei.com ), the technology leader in SaaS-based partner relationship management (PRM) , announced today that Kennet Partners and co-investor Joe Wang have acquired majority ownership of the software company. Automated MDF/Co-op Management. Lead Distribution.

Co-Alliance 40

Co-Alliance Channels and alliances Engineering High tech 40