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B2B Marketing in the Age of Intelligence: A Comprehensive Guide for Industry Leaders

ZinFi

Introduction to B2B Marketing In the rapidly evolving business world, understanding the nuances of B2B (Business-to-Business) marketing is becoming increasingly crucial, especially for companies aiming to excel in the high-tech industry. Why is B2B marketing important for high-tech manufacturers?

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Co-Investors Kennet Partners and Joe Wang Invest $17 Million to Acquire Majority Ownership of TreeHouse Interactive

Impartner

SALT LAKE CITY, UTAH — MARCH 11, 2015 — TreeHouse Interactive™ ( www.treehousei.com ), the technology leader in SaaS-based partner relationship management (PRM) , announced today that Kennet Partners and co-investor Joe Wang have acquired majority ownership of the software company. Automated MDF/Co-op Management.

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SMEs and the Innovation Management Process: A multi-level process conceptual framework

TIM Review

The ability to successfully manage the innovation process can be a particularly challenge for small businesses in high technology industries that need to innovate in order to survive. Antecedents and determinants of high-tech SMEs’ commercialisation enablers: opening the black box of open innovation practices.