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Rod Baptie , President and Founder, Baptie & Co. Rod Baptie is President and Founder of Baptie & Co., a strategic consulting and education company helping global companies generate maximum results from their channel and strategicalliance partner organizations. Cassandra Gholston , CEO, PartnerTap.
Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?
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