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Transitioning to Partnerships: Why and How to Make the Switch

Chaneltivity

Members of the partner team need to be the ultimate liaisons: They need to work closely with marketing to throw events, launch joint campaigns, and publish co-marketable collateral. Marketing can help you get the word out about your partnerships and come up with ideas for events or other co-sponsored campaigns.

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How I Tackle Marketplace with Ruthy Ross, SailPoint

Tackle.io

Tell us about yourself I lead the AWS technology alliance at SailPoint. I’m responsible for the global AWS partnership’s vision, strategy, and field enablement. I got into high tech because of my ability to speak German and Spanish. What characteristics make for a successful Alliances leader?

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How I Tackle Marketplace with Ruthy Ross, Sailpoint

Tackle.io

I lead the AWS technology alliance at SailPoint. I’m responsible for the global AWS partnership’s vision, strategy, and field enablement. . I got into high tech because of my ability to speak German and Spanish. I chose to focus on partnerships because it’s the best of both worlds: sales and marketing.

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How I Tackle Marketplace with Ruthy Ross, Sailpoint

Tackle.io

I lead the AWS technology alliance at SailPoint. I’m responsible for the global AWS partnership’s vision, strategy, and field enablement. . I got into high tech because of my ability to speak German and Spanish. I chose to focus on partnerships because it’s the best of both worlds: sales and marketing.

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Mindmatrix partners with e2open to deliver channel transformation for customers

Mindmatrix

Mindmatrix has formed a strategic partnership with e2open , the connected supply chain SaaS platform with the largest multi-enterprise network, to provide high-tech, industrial, and automotive companies with a platform to manage their channel operations, enabling customers to drive growth through every channel touchpoint.