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Alliance managers on both sides need to communicate often. This seems obvious, but lack of communication kills many partnerships. If channel conflict arises, Alliance Managers should act swiftly to resolve it. If channel conflict arises, Alliance Managers should act swiftly to resolve it. Poor Communication.
If your company could use more clarity, focus, and alignment in operating its partnership program, invest the time to create an OPP. For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch.
Impartner’s channel expansion is led by Impartner Senior Vice President of Sales and Strategic Alliances Mark Rogers, who recently joined the company from Akamai, where he was Channel Chief for the Americas. With Gorilla, Vendor Partners anywhere in the world are supported in co-marketing by a local Gorilla expert.
Each partnership within the ecosystem is unique, with its own set of challenges, goals, and potential for growth. The essence of successful ecosystem partnerships lies in understanding and nurturing these relationships, aligning visions, and co-creating value in a way that benefits the entire ecosystem.
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