CoSell

DECEMBER 22, 2020

Take some time to envision your ideal target partner. With this in hand, you’re ready to move forward. Identifying A Target Partner Ready for picking your target partners? Every top performer has a unique set of criteria to identify target partners. Jot down a draft set of criteria.

Partnering capability and readiness 130

Partnering capability and readiness Co-Alliance Partner ready Retail 130

Be Partner Ready

JULY 20, 2023

Here you’ll find several techniques and terms including Brand Aligned partnership, Co-Branding, Cause Related Marketing, Sponsorship, Licensing and Cause Related campaigning. This is sometimes called Co-branding. Let’s dive into the largest and most lucrative purse, the Marketing Purse.

Co-Alliance 130

Co-Alliance Legal Collaboration 130

Phoenix Consulting Group

JUNE 13, 2022

Getting to scale means creating repeatability in the business and for your partners. In our continuing Partner-Ready Series, my colleague, Gary Lam and I have repeatedly underscored the importance of creating a repeatable sales model. Consequently, a bad reputation may lead to a reduction in lead referrals.

Co-Alliance 52

Co-Alliance Partner ready Government 52

Magnetrix

OCTOBER 27, 2022

Partner marketing doesn't have to be boring. When are partners ready to engage a vendor? We all do our best to attract and recruit top channel partners: We pour hours into marketing and PR. What would make you stop pursuing an alliance or a partnership with a specific vendor? Lawrence Technology Services.

Channels and alliances 52

Channels and alliances Co-Alliance Partner ready Engineering 52