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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. According to McKinsey and Company , most large companies have around 30 alliances, and many have more than 100. COVID-19 has drastically changed the way we do business.

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Four Roadblocks Partnerships Hit Within the First Year

PartnerTap

Alliance managers on both sides need to communicate often. If channel conflict arises, Alliance Managers should act swiftly to resolve it. This is especially important in co-sell partnerships. So, some alliance managers find themselves in a catch 22. Poor Communication. Email is too slow of a process.

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The Five Traits of an All-Star Alliance Partner

PartnerTap

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition. Build Trust.

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Ingram Micro & AWS Expand Global Partnership for ISVs, Services

Channel Insider

According to the announcement, Ingram Micro will assist in creating AWS Marketplace listings to drive co-sell greenfield opportunities. “We’ve collaborated with Ingram Micro since 2020 to maximize the potential of AWS services for our clients,” said Fernando Benito, the partner manager & co-founder at ACKstorm.

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What is a Partner Manager?

CoSell

Strategic partners look for evidence that there is already effort, time, and inroads with this customer base. Strategic alliances are best when partners have an ongoing investment. This could be in data sharing, technology integration, meetings, and strategic alignment. It makes sense really. It stands for growth.

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What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

It’s important to have channel and alliance leaders who know how to work in the digitized landscape. Apparently, in those meetings, “the discussions were not about revenue-tiered models and gross-to-net margins but of driving value creation, leveraging network effects, and incubating co-innovation.” . Leadership.

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Understanding different channel sales models

Mindmatrix

Lead Registration/ Co-sell model: This sales model is what we call low-to-medium-touch. Partners that fall into the co-sell model need end-to-end lead visibility and this is often provided via a partner portal. This involves forming strategic alliances with channel partners.