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6 Disciplines of Successful Channel Management

PLM Alliances

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. not simply a vendor.

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Six Disciplines of Successful Channel Management

PLM Alliances

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. not simply a vendor.

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IT Channel Leadership Changes: October Additions & Departures

Channel Insider

Every month, Channel Insider will highlight the big moves shaking up the channel and transforming the industry with those taking on new opportunities and others riding off into the sunset. Winegar previously served as Storj’s CRO and co-founded CrowdStorage prior to joining Storj.

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How to Find and Attract the Right Channel Partners for Your Business

Mindmatrix

As companies vie for dominance in each market segment of their respective industries, leveraging channel partnerships can offer significant advantages, such as accessing new customer segments, enhancing product offerings, and optimizing resource utilization. These partnerships are usually long-term and involve significant collaboration.

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What is Partner Enablement and How to Do It Well

Chaneltivity

To keep partners informed and engaged throughout their lifecycle, enablement may include a combination of: Co-marketing Sales materials Marketing assets Business Planning Training & Certification Product updates and newsletters And it always includes one-on-one conversations with your partners. Making Co-Branded Collateral ?

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Partner Enablement: What It Is and How to Do It Well

Chaneltivity

To keep partners informed and engaged throughout their lifecycle, enablement may include a combination of: Co-marketing Sales materials Marketing assets Business Planning Training & Certification Product updates and newsletters And it always includes one-on-one conversations with your partners. Making Co-Branded Collateral ?

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Leveraging Partners to Drive Strategic Value in 2022

Mindmatrix

Apart from that, there’s one other thing that Companies can do to help their channel partners see value in the partnership–help the channel partners build their own brand. Companies can help channel partners grow their business by helping them establish a strong local presence. Co-branded assets.